may find that you will have to start paying to get decent search engine
listings and rankings. Here's some advice on
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Paying for search engine listings
You may find that you will have to start paying to get decent search engine listings and rankings. Here's some advice on how to get the best deals from pay per click and pay per inclusion search engines. The search engine scene is changing!
The first charging mechanism was the "Pay Per Click" model ("PPC"), where you bid for a keyword or phrase. If your bid is the highest, your page gets to be #1 in the search results page for that keyword. Second highest bid gets #2 position, and so on.
A lot has been written about PPC submission, but this article deals with the other, increasingly familiar pricing model - Pay Per Inclusion
is "Pay Per Inclusion" ("PPI")?
The first PPI of note, wasn't (and still isn't) much of a guarantee - for commercial sites, Yahoo demanded $199 (now $299) for your site to be reviewed within a short time. Since Yahoo is a directory, and all submissions are reviewed by a human, not a search bot, your site can still be denied admission to the Yahoo index. LookSmart is another 'human' directory which has introduced an array of PPI models.
Other 'proper' search engines followed suit, with Inktomi (see below) leading the field, and AltaVista launched its PPI program in June 2001. Fast / All The Web is starting its rollout, and Excite also has PPI plans. Google says it is not planning PPI, but is pushing its other advertising products hard.
"Express Inclusion" PPI pricing
For this fee (* prices may have changed), you get guaranteed weekly re-indexing of your pages - but, and it's a big 'but' "URL" is defined as a single page. So, if you just pay for your Home Page to be indexed, your other pages will not automatically get spidered.
Since AltaVista is continuing to allow you to add pages free of charge to its index, and these pages get crawled (and spidered) roughly monthly, you may not think it worth paying AltaVista - yet!
the AltaVista URLs:
Pricing is a similar structure to AltaVista - but about a third of the price:
prices may have changed)
The situation is likely to change significantly over the coming months and years, but right now, my advice would be to sign up with Inktomi for certain, and maybe look at whether you can afford Yahoo's $299 Express Service.