When you think of your email newsletter ('ezine') subscriber base, do you have loyal readers or just a bunch of subscribers? You can develop legions of loyal readers by developing an interactive relationship with your readers through the use of some proven reader response mechanisms.

Marketing and selling techniques, tips, feature articles, personal advice and  useful links to build your business and boost profits - on-line and offline.
Search site

  Workshops    Resources     Services     Archives
Home :: Contact us :: Privacy :: Site map :: News :: About us  

Workshop Index
Targeted Marketing
Domain Names
Web Site Selling
How to find info
  Coming soon..
Website promotion
Selling online

Sign up now for ALL these goodies! Your address

(We won't give or sell your address to anyone.)

Today's hot tip
(we use this ourselves!)

Get Marketing Tipster on your desktop - or on your website.. Click here for an INSTANTand FREE download
  Home > Workshops > Website Selling >

Make email 'subscribers' turn into 'loyal readers'

Make money with Ads by Google

By Kate Schultz

When you think of your email newsletter ('ezine') subscriber base, do you have loyal readers or just a bunch of subscribers? You can develop legions of loyal readers by developing an interactive relationship with your readers through the use of some proven reader response mechanisms.

A "Reader Response Mechanism" is merely a tool that encourages your readers to respond to your messages by sending you requested information.

Here's five proven ways to involve your readers and turn them from being mere subscribers into being loyal readers

1. Letters to the editor

Ask your readers for opinions and then feature one or more of their opinions in your newsletter. Pretty soon you'll be getting
letters to the editor about letters to the editor. Always ask, "So,
what do you think?"

2. Ask the expert

This type of column provides you with the opportunity to find out exactly what your readers want to know. Answer your readers' questions and then carefully consider how to best use this information when developing material for future issues. By providing the answers to these questions, you also present yourself as an expert and boost your credibility with your readers

3. Survey your readers

This can be done easy enough by sponsoring a "Question of the Week," or placing polls or surveys on your website. I often hear publishers lament their poor response from surveys. Perhaps this is because they are asking for too much too soon. For best results, follow these four simple rules:

Further help on this topic...
<- Look here!
You'll find further help on this topic, or closely related issues, in the side columns on this page..
Look here! ->

  • Keep it short: Even your loyal readers are busy. Don't make them jump through a lot of hoops. Completing the survey should take less than 30 seconds or you've lost them.
  • Make it easy to use: If it's an email survey, give them a separate email address to use. If it's a link to an online poll or survey, limit it to three multiple-choice answers -- click three times and submit.
  • Create an entertaining survey or poll. Think "Cosmo Quiz!"
  • Keep it anonymous: Always provide the option for your readers to submit their answers anonymously if they choose.

Post the results in every newsletter. If you have a question of the week and post your results, sooner or later even the diehards will be curious enough to participate.

4. Hold contests

Offer a valuable prize in exchange for demographic information. Put an entry form on your site and try to gather some basic demographic information such as: age, gender, and zip code. Always include an area for free-form comments. Of course, you need to collect their email address so that you can notify the winner. Be sure to disclose what you will do with the information provided. Popular contest prizes are books, videos, CDs and software. Choose one that will be of interest to your readers.

5. Meet and greet

Get out and meet your readers face to face. If you are attending trade shows, events, demonstrations or workshops, use these events to meet with and talk to your readers. Participating as a guest on radio programs is another excellent way to actually get to know your subscribers.

When you ask for feedback from your readers, you learn about their passions and interests. Armed with this very specific information ABOUT your readers, FROM your readers, you can present them with high quality relevant content. The more they like your e-zine, the more likely they are to go from passive readers to active participants in your newsletter community.

Kate Schultz is the founder of the renowned Ezine University, and the co-founder of E-Zinez -- the premier newsletter for e-zine publishers. Her new book, "Ezine Adrenaline: How to Create, Publish and Market A Profitable E-zine on the Internet" is the definitive guide to high-octane e-zine marketing, and contains the fastest cash-producing e-zine tactics that give a dose of adrenaline to any Web business.

More Web Site Selling articles here..
Paying for search engine listings
Is it worth it? Which ones? We advise on what you should do.
Make your email newsletters really work
Turn your ezine 'subscribers' into 'loyal readers'
Hypnotise people into reading your sales material
Learn copy-writing skills from a master!
Tracking online advertising
If you know what works well, do some more of it!
What do people want?
Knowing the answers can put your website on steroids!
Trigger a successful sale
Double your sales through using basic psychology.
How to choose keywords
A powerful method to get a good search engine ranking.
Selling your knowledge
Anyone can write and sell an "infoproduct". Here's how to..

How useful was this workshop article? Please let us know..
Your details will not be passed on to any third party
Your name (first & last)
Your email address
How do you rate this article?
Liked it - useful
Not too bad
No good :-(
Any comments?



* *
* Marketing Magic is owned by Traynor Kitching & Associates, ("TKA")
an Internet marketing consultancy based in York, England.
All material is © 1997- TKA and other authors
Send comments and questions to: help@tka.co.uk
* *