chances are that your product or service can be sold into a wide variety
of businesses - or it may be that geographical areas
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Targeted marketing stage 1:
The chances are that your product or service can be sold into a wide variety of businesses - or it may be that geographical areas are a more important way of defining your markets. Either way, you must start by defining your key target market sectors.
So, sit down and think of, say, 6 market sectors - types of organisations - which could contain good potential customers. And don't say "we can sell to anyone". This is targeted marketing, remember. Some of the criteria you could use to select the key targets might be:
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Come on... do a bit of creative thinking NOW. Remember - SIX different market (or geographical) sectors to start with.
Now you need to do a little list research...