> Workshops > Targeted Marketing
The seven stages of targeting marketing
The 7 stages
of targeting marketing involving a mixture of tele-research, direct mail
and telesales, are listed below. Each stage will be described in more detail
later in this workshop:
of key target market sectors: identifying what types
of customers you want to do business with.
research: compiling lists of potential customers.
research: to ensure that the information gained from the
lists is accurate, and to get any supplementary information not included
in the mailing lists.
selection: based on the lists and telephone research, to
eliminate any inappropriate prospects and / or to produce a smaller,
manageable sub-list for this particular mailing.
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sending out a letter and appropriate sales literature to the selected
follow-up: this is where you really go for whatever
it is you are wanting - a sales meeting, a trial order, the opportunity
to quote... whatever is your objective.
measuring, monitoring: so that you know what has worked,
what has not, what actions you need to take next.
Step 1 -
select your key markets. Do it now