your targeted marketing can only be achieved if you record, measure
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Targeted marketing Stage 7: Recording, measuring and monitoring
Improving your targeted marketing can only be achieved if you record, measure and monitor your targeted marketing strategies.
Marketing is not a precise science, so the results of any actions cannot be predicted. Targeted marketing will require some experimenting to find just the right approach that works for your business. And if you are experimenting, it's important that you keep records of what you do and what the results were.
Also, it can help to motivate you (or whoever you have delegated the work to) if you know what sort of success rate to expect. If you hit a 2 per cent conversion rate this week, you might feel disappointed - unless you realise that in the previous two weeks it was only 1 per cent.