choosing the descriptive part of your domain name is important. But
you also need to choose
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Types of domain names
Clearly, choosing the descriptive part of your domain name is important. But you also need to choose which type of domain name you should buy. Should it be country-specific, or a more international .com?
These dot-com domain names are used by the vast majority of large companies, who have been spending hundreds of millions of dollars on branding the "dot-com" top domain in the minds of web users worldwide. In fact, .com names are so widespread that many people don't know other domain extensions exist! .com domains can be freely bought or sold by anyone
.com domains should be considered the equivalent of prime real-estate on the Web. Most companies will place a premium on owning a .com name over any other domain extension.
international domain names
Some new top level domain names have also been introduced, of which the most important are .biz (another one for businesses) and .info (for information web sites). Again, there are no restrictions on which types of organisations can register these domain names. We took advantage of this opportunity to register "marketing-magic.info", which also points to this web site.
If you are intending to trade in a particular country, then it is a marketing advantage to own a domain name linked to that country. In the United Kingdom, for example, .co.uk is the most popular domain name extension.
Some countries have essentially sold their cyber-rights to enterprising entrepreneurs. For instance, anyone can pick up a .to domain name (Tonga) or a .cc domain name (Cocos (Keeling) Islands) and most people are not even aware that these were intended to be country-level top domains in the first place! A big success story is .tv, which brings a big annual income to the small island nation of Tuvalu.
Some companies are selling sub-domains of memorable domain names. For instance, you can buy a sub-domain of .uk.com if you could not get the .uk domain name you wanted. These are NOT official, internationally sanctioned top domains, just companies essentially chopping up their own domain names into smaller pieces.
- getting restricted
over 9,000,000 .com names have already been registered, so supply is very
tight and you may have to compromise with a .net or .net.ukname. If you
do business in one country but you also want to appear as international
as possible, reserve both the .com and country-level top domain versions
of your new domain name.