Is your web site 'search engine friendly'?
Before you even consider submitting your web site to the search engines, it's essential that you ensure that, as far as possible, the pages on your site are 'search engine friendly'.
this mean? Essentially, you need to check that the following points are
Tag: This is frequently used as the 'headline' on the search engine
page that displays the results of a key word / phrase search. It should
be different for every page on your site.
Metatag: Metatags are hidden areas on your page that web site visitors
don't see, but many of the search engines can read. This is often used
by search engines to provide the one or two descriptive lines on a search
result (although some search engines take the first few lines of content
on a page for this description).
these two items as a "Classified Advert" on the search
engine results page. It's not enough to get a high placement
on a search engine... you also need to encourage people to click
through to your web site.
an example of a good search engine listing:
to choose domain names
Title - attracts people's attention.
You probably already know good reasons for registering your own
domain name. But your domain names will have more impact if you
follow this strategy.
Description gives people enough info to
get them to click through.
Metatag: The main search engines no longer use this tag (Google
never has), but some of the minor search engines still use these to
rank your web site on the words or phrases that people are searching
for. Beware! There are pitfalls here, and your web site could be ranked
lower if you don't obey the rules. What rules? Well, search engines
all have different rules. These are the bane of the life of a webmaster
This is the most important factor in your web site's ranking.
Many search engines now rank sites much higher if they have relevant,
focused content. If your metatags for keywords and description don't
match what is actually on your page, you will lose valuable placement
position on the search engines.
Does your web site have many other web sites with links through to yours?
If not, increasingly, search engines will rank you lower. The rationale
is that good web sites will have loads of other web sites linking through
to them. Google, in particular, places a lot of emphasis on in-bound
So, how do
you check whether your web site is "search engine friendly"?
There are a number of automated services that claim to check your site
on a number of criteria. Unfortunately, because they are automated, they
can't take account of some of the subleties that search engines use.
why Marketing Magic has a real person checking your site for "search
this service is FREE!. To access it, click