> Resources > Links
> Marketing Techniques
Links to Marketing Techniques
techniques will help you to plan your selling and advertising more effectively.
As one industry leader has said: 'Marketing is about selling goods which
don't come back - to people who do'! The web sites here will help you
to achieve that.
Direct Marketing Association's Library
One of the oldest organisations of its type. Some of its library material
is for members only, but there's a lot of free stuff, too
Chartered Institute of Marketing (UK)
You won't find a huge amount of online info here, but the CIM is a world
leader on marketing techniques. Check out their Resources area
An online version of a highly respected print magazine. Some great articles
and research analysis - and some interesting online tools (such as their
free Direct Mail ROI calculator - that's 'Return on Investment')
OK, so this is a US magazine focused on one geographical area. But the
content is applicable universally. Worth exploring, even if you're not
So.. to redress the imbalance, here's a superb UK marketing resource site.
Loads of links to follow, including topics such as Information Theory,
Market Research and CRM (Customer Relationship Management). A good 'portal'
site - even if you're not UK-focused.
Be prepared to spend some time here. About.com is usually a good vein
in which to dig for gold, and their marketing area is no exception. There's
loads of links to good stuff here.
Media Internet Centre
An advertising focus here. Their USP ("Unique Selling Point")
is their 'Media Guru', who has answered thousands of questions since 1995.
Got a question? Try asking. You need to register to get the most out of
this site - but it's free and quick.
Marcomm (a.k.a. MarcommWise) have a hefty databank of marketing articles
in their Knowledge Bank. Not sure about their navigation (the index to
the articles is in a pop-up window), but it's worth perservering with.
"Marketing Know-how from Professionals and Professors" is their
strapline. And it's accurate. When I last checked the site, they had articles
on topics as diverse as "Translating an area of excellence into a
benefit" to "Why customers are so indecisive". Definitely
a site to bookmark, because the new content is so valuable.
Want even more links? This area on the Zenith Media site will give you
loads. Surf away!