telesales, telephone selling, using the telephone, tele-sales, telephone techniques, phone sales techniques, how to use the phone, improve your telesales

The telephone can be a really powerful marketing and management tool - yet so many people fail to
use it correctly. Here's ten powerful tips on how to make winning telephone sales calls.

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How to sell using the telephone

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Ten powerful sales winning tips

The telephone can be a really powerful marketing and management tool - yet so many people fail to use it correctly. Here's ten powerful tips on how to make winning telephone sales calls.

There are problems when using the telephone - it's too easy to be relaxed, we can't make use of body language, we know that we may be an interruption, we may lack confidence. Here's a few tips to help you to become more effective:

  1. Speak clearly. Even if your voice sounds a little exaggerated off-line, telephone distortion will make it seem more like a normal voice.
  2. Get a little hyped up before you make the call (ignore your colleagues in the same room!)
  3. Don't hold on if the prospect is engaged - you'll lose your initial enthusiasm. And don't accept any offer to 'phone you back'.
  4. Sound great, sound positive - but not too far over the top.
  5. Keep the tempo going - sound busy
  6. Stand up if you are making an important call. It's too easy to sound laid back if, physically, you are.
  7. S-M-I-L-E :-) ! . You really can 'hear' a smile over the phone. A smile relaxes the throat muscles and your voice sounds warmer. It really does work!
  8. Try to visualise the person you are talking to. And use visual words in your conversation.
  9. Be decisive. Don't use words like 'Maybe' and 'I'll try'.
  10. Use gestures if it helps you. No-one can see you.
One good book to dip into is"Telephone Selling Techniques that Really Work" by Bill Good (published by Piatkus). It's a little over the top in places, but there's some good stuff in it which can be applied not just to selling on the phone, but the use of the phone generally.


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