How to sell using the telephone
powerful sales winning tips
The telephone can be a really powerful marketing and management tool - yet so many people fail to use it correctly. Here's ten powerful tips on how to make winning telephone sales calls.
problems when using the telephone - it's too easy to be relaxed, we can't
make use of body language, we know that we may be an interruption, we
may lack confidence. Here's a few tips to help you to become more effective:
One good book
to dip into is"Telephone Selling Techniques that
Really Work" by Bill Good (published by Piatkus). It's a little
over the top in places, but there's some good stuff in it which can be applied
not just to selling on the phone,
but the use of the phone generally.
clearly. Even if your voice sounds a little exaggerated
off-line, telephone distortion will make it seem more like a normal
- Get a
little hyped up before you make the call (ignore your
colleagues in the same room!)
hold on if the prospect is engaged - you'll lose your initial
enthusiasm. And don't accept any offer to 'phone you back'.
great, sound positive - but not too far over the top.
- Keep the
tempo going - sound busy
up if you are making an important call. It's too easy to sound
laid back if, physically, you are.
:-) ! . You really can 'hear' a smile over the phone. A smile
relaxes the throat muscles and your voice sounds warmer. It really does
- Try to
visualise the person you are talking to. And use visual
words in your conversation.
- Be decisive.
Don't use words like 'Maybe' and 'I'll try'.
gestures if it helps you. No-one can see you.
help on this topic...
find further help on this topic, or closely related issues,
in the side columns on this page..