We need to practice our listening skills, for only then will we learn what our audience wants.
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How to sell more by listening
Ways to sell yourself - and your products - by listening more than talking
We need to practice our listening skills, for only then will we learn what our audience wants. All of us (well, most of us!) have two ears and one mouth. But do we use them in that proportion? Very seldom.
Often, when we are eager to put ourselves, our company or our products over in a good light, we tend to let our mouth do most of the work. It seems the 'easy' thing to do. And, like many 'easy' solutions, it's not the best one. So try all of the following the next time that you want to impress someone:
So remember, when talking with someone, listen carefully, listen actively - and cut down the amount of talking that you do. You will be amazed at the results!
Laureen Stokes (firstname.lastname@example.org) has added the following valuable advice:
Eye contact is one of the most important parts of any conversation. There is nothing worse than trying to talk to someone who is not looking at you - it says that you are not interested in anything that they are saying. Killer eye contact shows that they are important and what they are saying is interesting. People are much more likely to elaborate, and give more information if you make good eye contact.
Eye contact also gives you the opportunity to "read" the other person. If they start to look away from you, its time to move on to another subject, or wrap up the conversation entirely. If they look puzzled, you can stop and explain yourself more clearly