Search engines are usually the first place that folk go when they want to find marketing information on the Internet.
But there are many 'internal' Web pages with useful information that do not get picked up by the search engines.

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Using newspaper archives for market research

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Another way to find information on the Internet

Search engines are usually the first place that folk go when they want to find marketing information on the Internet. But there are many 'internal' Web pages with useful information that do not get picked up by the search engines. This is particularly true of many of the information archives.

If you're looking for topical information, rather than use one of the search engines, try searching the archives of the electronic versions of some of the leading newspapers and magazines.

Here are some of the best British sources:

Daily Telegraph You'll need to register first (once only), but then you can search their archive.
The Times and The Sunday Times Same procedure as the Daily Telegraph
Financial Times
The Scotsman
The Economist

For a more details of UK newspapers, check out the Yahoo listing

For US visitors, here's a few of US newspapers that you can also search:New York Times (Costs $35 per month)
USA Today
Washington Post
Los Angeles Times


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