Every
business should have one "USP": a Unique Selling Point. This is something
which sets your
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What's unique about a Unique Selling Point?Every business should have one "USP": a Unique Selling Point. This is something which sets your product or service apart from your competitors' in the eyes and minds of your prospects. If you don't have a USP then:
So, what makes a killer USP?
Don't try to fool yourself by using words such as "we offer good service" or "our staff are friendly". Firstly, how can you prove this. And secondly, who is not going to say this? If you have a good, clear (and honest) USP, there is a good chance that you will be able to compete on factors other than price. And that means that you will be more profitable.
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