rules of retailing are changing. There is a tough new consumer -- they
are demanding more and getting it.
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Edge Solutions for Creating A Successful Sale Event
The rules of retailing are changing. There is a tough new consumer -- they are demanding more and getting it. The key to success is to be able to adjust to the changing business environment faster than your competition.
The new millenium has brought dramatic changes to the retail industry. Not since the population exodus from the cities in the 60's have retailers experienced such change. Bad enough were the malls of the 80s and 90s, now there is a new intrusion... the national discounter.
In today's explosive marketplace, with skyrocketing expenses and stagnant revenues even well managed retailers find it a big problem to produce bottom line profits...No customers = no cash flow!
It doesn't matter how great your products are, or how wonderful your service is -- If you don't have customers, all you have is inventory with fixtures and a business. . . with no cash flow.
In the uphill battle to generate more sales the winner is not always the biggest -- but the most resourceful. The most important "survival skill" is to be able to anticipate change and identify new money-making opportunities. Small retailers can fight back by updating their overall marketing strategy -- refocusing on items, price, and efficiency, and by countering with lots of in-store celebrations, glamour and fun.
The purpose of your business is to bring in customers, and it can only be achieved through special marketing skills. If your cash registers don't ring, something is wrong and you had better find out what is wrong fast, because getting results is what counts.
ways to make your business grow
Improving any of these three categories will boost your sales. But, the moment you decide that you're going to systematically improve all three categories together, you'll catapult your business three-fold.
That's why a "Big Volume Sale Event" is the best way to boost sales and win your customers back. The main requirement is to have an effective Marketing Plan: the elements that address the essential sales-building tools and techniques to attract customers and make your cash registers ring...
Radio & Television: Some of the advantages of radio and television are: flexibility, wider reach and frequency, and providing an "Act Now" urgency. Seek out the stations in your area and decide which will best appeal to your target market.
In retailing, the trick is to know your competition... your customers do. To survive and prosper in today's competitive markets, retailers must develop more efficient operational and marketing skills. Stores wedded to the "old ways" of doing things are almost sure to fail.
And finally, you should never hesitate to hire an outside expert with specialized knowledge and skills. Whether it be computer service, free lance artist, advertising agency, or retail consultant -- to make your business more effective, productive, and profitable. It can make a big difference!
For more information, visit POWER Retailing's Award Winning Web Site: http://www.retailing.com -- or contact Bob Nelson (email:firstname.lastname@example.org) at (602) 460-1965. POWER Retailing 1859 E. South Fork Dr. Phoenix, AZ 85048