By Scott F. Geld ©
Almost a complete opposite to direct marketing, welcome marketing
(or opt-in as it is often called) is where people have actually asked to be part
of your marketing campaign. This is a relatively new, but highly effective
People actually come to you; they tell you that they
want to receive information by newsletter, email or possibly through phone
calls. Think about it, how much time and money do you waste by sending
information to people who are simply not interested?
marketing or consensual marketing, you know that you are marketing to people who
are interested in your product or the topic of your product. This makes your
effort at marketing more worth it.
Another great benefit is that your
customers can actually ask you for the information that they want to receive. A
lot of marketing material is unnecessary or unwanted. By being directly linked
to your customers you can make sure that you tell them exactly what they want to
This direct link is a great way to make your customer feel wanted
and important. There is nothing worse than receiving information that is totally
irrelevant; this does nothing to build the reputation of your company. Target
people and build the relationships you have if you want to see marketing
Opt-in marketing works exceptionally well with internet
marketing. You can have potential customers sign up for emails, newsletters and
more that will explain your product to them.
But Opt-in marketing
can also work well off-line. You can invite people to opt-in to receiving
your newsletter or your catalog by conventional mail. You can get them
to agree to receiving phone calls from you every one, two or three
months. You can invite them to receive faxes from you with your latest
All you need to do is
to get their trust! Once you have that, you will stand a good chance
of getting them to "opt-in" to whatever communications medium you care
to use. It all comes down to trust.
In a world where there is an
excess of marketing, customers can be understandably cold. The constant
bombardment of advertising can be frustrating and annoying. Direct marketing
in particular has been known to have the complete opposite effect
and actually to
turn potential customers away.
By allowing customers to choose whether or
not they receive information you are much more likely to get a warmer reception.
Be sure that you stay around to help your customer after they have bought
your product. This way they will remain interested in your marketing and
About the Author:
|Scott F. Geld is the
C.E.O. and Manager of Marketing Blaster, a Pay-Per-Click traffic source that
repeatedly beats the major search engines in Conversion and ROI Ratios. Visit us
online and see for yourself at: http://www.marketingblaster.com|