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Opening A Hidden Niche
By Riki Trafford ©
When you discover a gap inside a niche site that isn't well represented, ask yourself if you could fill that gap in a way that would interest your market. Many of these gaps are found inside customer service.
Could you prefer that service better for your customers than your competitors?
Another type of gap involves
keywords. Sometimes website owners overlook keywords that are frequently
used by their market.
You can mine for
these keywords yourself by testing keywords in Google and studying
the results or by using a free software such as Google Keywords
by Softnik Technology to
find out how many searches per month are requested for certain
keywords along with the number of results that appear.
Entering a niche that's
well covered requires
lots of capital
and a level of expertise that very few people can pull off. For
instance, do you have the money and resources to compete with
extremely on top of
their game at this time?
By first testing your
market and finding out if your
market would be
attracted to your product or service, you then can place your
best foot forward and stand on solid ground.