11 Free And Low Cost Marketing Strategies To Turn
Around A Cash-Strapped Business
Urbanski Copyright © 2008
If you find that your business is struggling, that you urgently need more revenue
without spending megabucks to generate more customers, then here are 11 suggestions
for solving your problems..
This past weekend I received a disturbing
message from a dear friend. His business wasn't generating all the
income he needed. He's exhausted all savings, started depleting credit
card reserves and badly needed money to pay this month's mortgage...
Ouch! I wish I knew sooner...
Whether it's pride or just human nature that keeps
professionals from asking for help sooner, it's just plain silly to
"toughing it out" when there are so many strategies for generating new business
fast. You see, there is really no shortage of new business; there is
only a shortage of knowledge how to get this business. So if you are one of
those professional folks who could use a few hundred bucks to help out with
this month's mortgage, here are a few strategies to get your business buzzing
with new customers or clients:
1. Get on the phone! Pick up the phone and call
everyone you know. Contact all clients, prospects, friends and family.
Make sure they all know what you do, who you are looking for as a client,
and how to "give
2. Get out and meet people! Sitting in the office,
shuffling paperwork and piddling around with emails will not
take you far enough fast enough. You need to be talking to people
who can buy your product or service. Set a goal of how many people
you want to see in person every day and find ways to meet that
3. Stop competing and start leveraging! Instead
of being mad at your competitors for stealing all your business,
approach them and offer to help out. At times we all get projects
that are too big, too small, or too "whatever" for us to take on. Contact your competitors and ask if they would
be willing to outsource their "too whatever" jobs to you - so that
you can both make some dough. (Yeah, I know, it sounds like eating
some humble bread -- but hey, I think it beats living under a bridge.)
4. Ask for referrals! You
should be doing this anyway. Have a conversation with all clients (past
and current) and help them think of people they can introduce you to
right away. Oh, and don't forget -- just because a prospect says "no," it doesn't mean he or she
doesn't know someone who would gladly say "yes."
5. Crank up your
follow-up! Do you have a stack of cards from people
who turned you down once before? Maybe it's time to resurrect
them. Reach out to your "old" prospects -
even if you previously gave up on them. Give them a call, send them a postcard
or an article, and give them a special reason to say "yes" now!
Forgive your ex-clients! Frequently ex-clients realize
they made a mistake by getting involved with another vendor
-- but they are too embarrassed to admit it. Give them a way
to gracefully come back to you and many will do it.
7. Catch a COI! Form an alliance with Centers
of Influence who can introduce to a large number of prospects
at once and give you instant credibility. Well thought out and
carefully executed strategic alliances with COI can infuse your
business with all the new sales you can handle.
Educate, educate, educate! Regardless of what business
you are in, you can always find things your clients and prospects
would appreciate learning from you. How-to tips, informative
case studies, industry reports -- those are all great tools
that can easily attract prospects hungry for your "stuff."
Start thinking strategically! If you are having trouble
attracting enough new business, the marketing tactics above should
help you get things hopping, but to achieve a long-term sustainable
success you'll need to address your marketing on a strategic level.
Identify or re-evaluate your ideal target market, clearly describe
the benefits your product or service provides, create a compelling
marketing message, re-evaluate your business model and re-define
your methods of delivering your product or service, etc., etc.
10. Stop getting and start
giving! When you are in the "how I can GET a client" mode, you are focused on
you -- and that doesn't make you very attractive. Shift your thinking to "how I
can GIVE clients more VALUE" and you'll become an irresistible client
11. GET HELP! When you are in the midst of a
demanding situation, you cannot always have the clarity needed
to creating solutions. Collaborate with a successful associate,
start your own board of advisors or a mastermind group, or hire
a marketing mentor to pull you out of the quicksand. Remember,
when time and money count -- you can't afford the expensive "trial and error"
Oh, and one final thought -- now that you are done
reading - get busy implementing!
About the Author:
|The author, Adam
Urbanski, teaches service professionals and business owners how to develop
better marketing strategies to increase sales and profits. His website offers
more how-to articles and free tips to create a winning marketing action plan at