The concept of Added Value is that the customer gains some additional advantage without having
to pay for it - or pay very little, compared with its value to the customer.

Marketing and selling techniques, tips, feature articles, personal advice and  useful links to build your business and boost profits - on-line and offline.
*
Search site

  Workshops    Resources     Services     Archives
Shop
 
Home :: Contact us :: Privacy :: Site map :: News :: About us  



Archive Index
Search the archives
Internet marketing
General marketing
Selling
Advertising & PR
Management ideas
Self-improvement

Sign up now for ALL these goodies! Your address


(We won't give or sell your address to anyone.)

Today's hot tip
(we use this ourselves!)


Get Marketing Tipster on your desktop - or on your website.. Click here for an INSTANTand FREE download
 

Adding value as a marketing strategy

Make money with Ads by Google

Low cost to you - high value to your customers

The concept of 'Added Value' is that the customer gains some additional advantage without having to pay for it - or pay very little, compared with its value to the customer.

Adding perceived value to your products or services is a way of enhancing what you are offering, without necessarily adding to your costs. It can also help to differentiate your products from those of your competitors. This makes direct price comparisons more difficult for prospective customers, and can increase your profit margins.

Here are some popular 'Added Value' ideas:
  • Guarantees: The cost is usually very small, but they can go a long way towards gaining customer confidence. This can reduce a buyer's resistance.
  • Delivery: Most customers put reliability first, speed second. This does not always have to be free.
  • Service: Very important to customers, and a major way to retain customer loyalty. Difficult to establish credibility for new customers, since 'service' has to be experienced to be truly believed.
  • Credit: Can add value to some customers. But make sure that your own finances will not be damaged. Finance companies could be used - and some of them will pay you a commission.
  • Packaging & presentation: The more professional and attractive the packaging, the more the perceived value of the product will be.
  • Quality assurance: International standards, such as ISO 9000 accreditation can be of value, but reputation is equally important.
Can you find ways of applying any or all of these Added Value concepts to your products or services? Can you think of any additional ones? If so, we'd like to hear from you!


Further help on this topic...
<- Look here!
You'll find further help on this topic, or closely related issues, in the side columns on this page..
Look here! ->
How useful was this article? Please let us know..
Your details will not be passed on to any third party
Your name (first & last)
Your email address
How do you rate this article?
Liked it - useful
Not too bad
No good :-(
Any comments?
 

 

 


Printed Lanyards

*



*
* *
* Marketing Magic is owned by Traynor Kitching & Associates, ("TKA")
an Internet marketing consultancy based in York, England.
All material is © 1997- TKA and other authors
Send comments and questions to: help@tka.co.uk
* *