Yahoo Publisher Network: Another Way To Earn With
By Merle ©
Have you ever wished for someone to come along and compete with
"Google's Adsense Program?" With the launch of "Yahoo's Publisher Network"(YPN)
you could say that some wishes really do come true.
If you're not
familiar with Adsense or YPN, both programs allow you to add specialized coding
to your website pages and then display text-based ads which are related to the
content on the page. For example, if you have a sports related website theme,
then ads would be shown for sporting goods and services.
Google had this
market cornered for a long time, but with YPN there's now some "friendly
competition" -- which is a good thing for everyone involved.
Publisher Network (YPN) is currently in beta and only available to publishers in
the United States. You can apply for the program at http://publisher.yahoo.com.
Word on the "Internet Street" is that Yahoo hopes to be out of beta by the end
of the year and has plans for offering additional services as well.
accepted into the program (which they're calling "Content Match"), you'll need
to log into the YPN control panel to select your ad formats and colors. There
are 10 different ad unit sizes to choose from. For example: Square 250X250,
Large Rectangle 336X280, Small Rectangle 180X150, Banner 468X60, and so on. Most
of the sizes offered are similar to those you'll find on Google's Adsense.
Customized color schemes can be created for your ad lay-out, or you can
go with any of the standard ad colors. You can set background color, text and
YPN offers full reporting and tracking capabilities. You can
track up to 50 channels to find out which pages and ads are your top
Once the code is in place on your pages, Yahoo will crawl
your site's content to ensure that relevant ads appear. If no targeted ads are
available, public service ads will be shown.
YPN gives you a bit of
control over competitors' ads showing up on your site, with the option of
blocking up to 200 of them.
In their efforts to differentiate themselves
from Adsense, YPN is also offering something called "Ad Targeting." This allows
you to choose up to two ad categories for your entire site, or just for specific
pages. This is done in order to target your visitors with ads based on their
specific interests. This in no way guarantees that only ads from those
categories will be shown; it just gives Yahoo a better idea of what types of ads
you'd like to see appear on your site.
You can choose up to two categories per targeted
URL, to a maximum of 50. If you don't see a category that fits your pages you
can always suggest it be added. There are currently 20 categories to choose
from. For example "automotive, B2B, computing," with 109 sub
If you've been showing Google ads on your site for some time
now and are thinking about adding YPN's to increase your revenue, keep in mind
it is against Yahoo's terms of service to display any other contextual ads on
the same pages as theirs. So if you want to run both programs on your site
you'll have to put one on each page, or get your hands on a rotation script that
will rotate both ad types, one at a time, on all pages of your site. One such
script can be found at Shoemoney http://tinyurl.com/bg3kf
Another really nice feature
that Google is lacking is Yahoo's "Balance Transfer Option." If you also use
Yahoo's Search Marketing Program for your pay per click advertising and you use
the same user name and password for both, you can transfer money from your
publisher network account at YPN to your sponsored search account. There are no
minimum amounts for transfers and you'll need to manually make the request in
order to move the funds, but this is a handy feature. When it comes to payday
and any earnings you may have coming to you, there is a minimum payout of
$100.00 before Yahoo will cut you a check. Checks are sent 45 days after the
close of the calendar month. For example, any earnings made in September will be
paid to you by November 15th. I'd like to see them shorten up the pay cycles in
the future, as most small entrepreneurs generally need cash sooner rather than
It's going to be interesting to watch this new race heat up
between Google and Yahoo. Competition is always a good motivator and who knows,
it may encourage Google to offer new features as well knowing they don't have
the corner on the contextual market.
Keep your eyes peeled for future
changes and enhancements and may the best man win!
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