Four simple rules to get your web site to work for you.
Simple concepts - putting them into practice requires a little skill!

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What makes a website work?

Make money with Ads by Google

Four simple rules to get your web site to work for you. Simple concepts - putting them into practice requires a little skill!

Rule #1
Build the traffic to your home page. Promote, promote, promote your URL - to the people to whom you want to sell.

Rule #2
Encourage them to explore. Your home page - and other entry points - must, very quickly, convince your visitors that they should stay and explore what you have on offer on your site.

Rule #3
Encourage them to return. Seldom will you start to win potential customers on their first visit.



Rule #4
Get visitors to respond. Unless you get feedback from your site visitors, you will not stand a chance at converting them into customers.

Most Web marketing strategies are (or should be) built around these result building rules. There's already some detailed advice on one or more of these topics on this site (check out our Archives). More articles in the future will continue to deal with these issues


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