you ever heard the word "folksonomie"? It's a combination of the
words folks and taxonomy,
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Web 2.0: How Important Is It To Your Internet Marketing Business?
Have you ever heard the word "folksonomie"? It's a combination of the words folks and taxonomy, and it's another word for tagging or social bookmarking.
Sites like Digg, StumbleUpon, and
Propeller are only three of the many dozens of sites popping up all
over the Internet. There are sites for tagging almost any type of content,
too, such as video, audio, graphic, or written. And unlike traditional
search, where you get comprehensive results back for terms, social
bookmarking sites give you results based on what people have tagged
and made popular with their votes.
makes the sites in Web 2.0 different from the rest of the Web is that
the content in them is all user generated. Think of MySpace, Facebook,
and Flickr. When YouTube was sold to Google in 2006 for more than
$1.6 billion, people started paying closer attention.
Here's how it works: You see a great blog entry here, for example. You can go down to the bottom of the post, and click one of the bookmarking buttons for Netscape (now Propeller), Furl, or Ma.gnolia. When you're taken to those sites, assuming you're a member, you'll fill in a description of the post and you'll tag it using appropriate keywords.
So, for this post, you
might choose the tags, Internet marketing, Web 2.0, and social bookmarking.
What makes this so cool is that your tags are open to the public, unless
you specify that you don't want them to be, so that other taggers can
Just be sure that you're transparent
about what you're doing, and avoid spamming. If a site forbids tagging
your own material, then don't do it. You could be banned for life from
the site, and you don't know how important to your Internet marketing
business it might become in the future. I doubt that anyone suspected
that Google would be tops in search way back in 1998 when it was just
to several sites and notice how people are tagging your products and
services. What makes this great is that you can use the taggers as a
control group and it won't cost you a single dime. Internet marketing
businesses who aren't using Web 2.0 to some degree are really missing
the boat. Be sure yours isn't one of them.