Viral Marketing: Do You Really Know What It Is?
By Charles Dunbar Copyright © 2007
Viral marketing is more powerful than third-party
advertising because it conveys an implied endorsement from a friend.
simply utilizing pre-existing social networks to produce increases in
brand awareness. Viral marketing is not about wasting people's time,
it is instead about giving someone something that want to spend time
learning, reading, watching, etc. Viral marketing is only as effective
as others say it is if it is be done properly.
In reference to internet marketing, I describe "viral"
as something that is shared with your friends, family, etc.
describes any strategy that encourages individuals to pass on a marketing
message to others, creating the potential for exponential growth in the
message's exposure and influence.
Viral marketing is a technique that
uses word of mouth or email to reach and affect an audience. Viral Marketing
is so powerful because it is like a train building up speed.
sometimes refers to Internet-based stealth marketing campaigns, including
the use of blogs, web sites, and other forms of astro-turfing, designed
to create word of mouth for a new product or service.
Viral Marketing includes using
legitimate techniques like viral opt-in ezines, viral reprint articles,
viral eCources, videos, and many more. I've explained some of the methods
Viral Opt-in Ezines are another great Viral Marketing
technique that uses a very powerful combination. Ezines are a fun
way to build a home based internet business, and all you need is
some software and know how to create and promote a website. Offering
your subscribers an Ezine is the quickest and easiest ways to drive
tons of targeted traffic to any website. Ezines are sent out to
subscribers who have requested to receive information on a specific
topic on a consistent basis. Ezines are content-rich and informational
online publications that are delivered to subscribers with permission
Viral Reprint Articles are short articles that
you allow other webmasters, affiliates, and ezine publishers
to reprint or use on their website for free. Reprint articles
are an excellent website marketing strategy, especially if you
have a limited advertising budget. These are articles that you
write or have written for you, and then you distribute these
articles to as many websites as you can. Reprint articles are
a great way of promoting your websites as well as to garner some
good quality inbound links. They are also a great and easy way
to add content to your site.
Viral eCourses are divided into a
series of articles and lessons and are passed on to subscribers via
an autoresponder. eCourses are the ideal training solution for new and
small businesses and are a great way to build your visibility.
eCourses are self-study courses that are delivered to your email
inbox at regular intervals and normally divided into lessons
that contain relevant reading material and exercises to reinforce
what you are learning. Ecourses are a great way to build your
visibility; increase others trust in you, and to build you up
Viral video marketing has become the "rave" in the world of
online electronic media where just about everyone has an entertainment center
in their computer. Video marketing is viral and relies heavily on community
submissions and social taqging. It can range from a clip of a seminar,
a tutorial, a demonstration of your services, to a commercial. Video marketing
is essentially free (other than the cost of the camera to shoot the
video) and can be a very powerful strategy in getting targeted traffic back
to your site, as well as in other facets of the marketing process like building
relationships and branding yourself.
Viral marketing is an art, NOT a science. It is an
oft-used buzz word and may not be entirely evident what it actually
means. Viral marketing is the Internet term for what has been called "peer-to-peer,"
"word-of-mouth," "network marketing, "tell-a-friend," "refer-a-friend,"
"send-this-link" etc. Viral Marketing is still the best way to go when it comes
to launching a startup product, in creating that buzz, and in getting
filtered and quality feedback before making the big bang of unleashing your
product/service into the world. It can work for anyone, without spending a
single penny on promotions and advertising.