Engines are one of the most popular methods of finding information
in the 21st century. The latest comScore report shows
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Introduction To Search Engine Marketing
By Eric Hebert
Gone are the days of opening an encyclopedia to find the answer to a question or skimming the yellow pages to locate a local specialist. Search engines are helping us tackle every conceivable problem that we happen to face in our daily life. Need to do research on the Civil War? Car having problems? Curious about evolution? The possibilities are only limited by your imagination.
means to possibly answer any question that anybody has at any time. So how
this help us in promoting our business?
The Robot Spiders
commercial for a kid's cereal would probably be shown during a children's
television show. TV companies would charge more for an ad spot that ran
show that attracted more viewers for a specific "target market." Super
Bowl ads are the most expensive because the program attracts the attention
a millions of
18-35 year old men who tend to spend quite a bit of money on consumer products,
thus the crazy amount of money that is spent of advertising.
Ten years ago, the only way of marketing your business would be to purchase advertising that probably targeted a large number of people, usually in a car trade magazine. You would have a good idea about your audience, but you didn't have any real numbers of how many people were looking for your product.
With search engine marketing,
possible to focus marketing campaigns on just people that are actually
looking for the products or services you sell, saving you precious
time and money that
would otherwise be wasted on those not interested in you. This is why
search engine marketing is especially important to the small business
usually does not have deep pockets to spend on marketing and advertising
to begin with.
The internet has introduced a new performance-based
marketing and advertising platform that will spill over into these
other forms of advertising. Understanding the actual process of
through these search engines is crucial in understanding how the
marketing industry is evolving but requires a balance of research
implementation. If you don't act now, this new world of marketing
and advertising could mean big profits for your competition while
leaving you behind
with the rest of those unwilling to embrace technology.