ROR (Resources of a Resource) is an exciting new website content description tool and format. It makes it very easy to describe the content, objects, and structure of your website so search engines and other web applications can better find and understand your information.

Marketing and selling techniques, tips, feature articles, personal advice and  useful links to build your business and boost profits - on-line and offline.
*
Search site

  Workshops    Resources     Services     Archives
Shop
 
Home :: Contact us :: Privacy :: Site map :: News :: About us  



Archive Index
Search the archives
Internet marketing
General marketing
Selling
Advertising & PR
Management ideas
Self-improvement

Sign up now for ALL these goodies! Your address


(We won't give or sell your address to anyone.)

Today's hot tip
(we use this ourselves!)


Get Marketing Tipster on your desktop - or on your website.. Click here for an INSTANTand FREE download
 

ROR Your Website - Help Search Engines Get Smarter

Make money with Ads by Google

What is ROR?
ROR (Resources of a Resource)
is an exciting new website content description tool and format. It makes it very easy to describe the content, objects, and structure of your website so search engines and other web applications can better find and understand your information.

For example if you are selling products, ROR enables you to document your product names, descriptions, prices, images, availability, affiliate programs, etc. Or if your site or blog provides information on a given topic, it allows you to describe how this information is organized (sitemap, topics, categories, new information, archive, blogroll, etc). ROR also provides terms for documenting objects such as contacts, articles, newsletter, feeds, images, audio, links, reviews, privacy policy, copyrights, and more.

ROR information can be easily added to your website by adding a ROR File called ror.xml. To create the file ROR provides templates and examples. It also provide a ROR File Editor, which will extract information from your website and allow you to describe it further. Larger websites can also generate ROR files from their databases.

Why Describe?
But why is it important to describe your website? Well, consider this phrase: "We offer a 10% discount on all our products until Mother's Day". While these words mean a lot to your visitors, they unfortunately won't mean much to a search engine or shopping search engine. Language is extremely complex and it will take time even for Google to elevate search to such levels of sophistication. And that's just one language, English.

So for now, to communicate your product information to shopping search engines you typically need to provide a feed (a machine-readable description of your products), and re-submit that feed to each engine each time the information changes. And to make matters worse, none of these feeds have the same format, so you also have to learn each format.

Another Approach
ROR suggests a better approach. Since search engines already come to your site to read text information about your products, it makes sense to also read additional information like prices, image URLs, discounts, etc. This way, you only change the information once, in your ROR file, and that's it. Product information is just one example but it illustrates this issue rather well.

ROR information can also be displayed on your website in a generic fashion so visitors can quickly and easily find information, without the need to re-learn or remember the structure and navigation of each website they visit. For that purpose, ROR provides an Info Button. The button reads the information directly from your ROR file.

ROR simply makes a lot of sense! It's powerful, easy, and very flexible.

ROR your Website, Spread the Word
You can get your ROR file at http://www.rorweb.com, it only takes a few minutes for a basic file. You can always add more information later. You can also help spread the word by adding this article on your website, or a link to it.
Happy RORing!

The ROR Team
http://www.rorweb.com

How useful was this article? Please let us know..
Your details will not be passed on to any third party
Your name (first & last)
Your email address
How do you rate this article?
Liked it - useful
Not too bad
No good :-(
Any comments?
 

 

 


Printed Lanyards

*



*
* *
* Marketing Magic is owned by Traynor Kitching & Associates, ("TKA")
an Internet marketing consultancy based in York, England.
All material is © 1997- TKA and other authors
Send comments and questions to: help@tka.co.uk
* *