letters often get low response. That's expected. An average sales letter
may get less than one percent response while
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Quizzes and polls increase direct response
Sales letters often get low response. That's expected. An average sales letter may get less than one percent response while three percent has the sales crew doing back flips. You can increase the response of your sales letter, email letter, or web site copy by including a quiz or a poll.
This is one of the oldest and most effective tricks around. Many people simply can't pass up a quiz or a poll, especially if it seems directed to someone just like themselves.
example, if you are shopping for a VW Bug, you might enthusiastically
respond to quiz that asked:
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