By Rudi Ashdown ©
"Content is King" - that's a given, there's no debate. But how do
you get content? Like most projects, breaking it into bite-size, easily
digestible chunks makes the process realistically achievable. By creating
articles, you build and develop that content.
So how do you profit
I, personally, find the best way to approach the 'process' of
making mony from articles is to work backwards! That is, to determine what
your ultimate goal is and then figure out each preceding step that leads to
And try to keep a single
focus for each step. For example, you want people to sign up for the
mini series -- then
the email capture/name squeeze page should only give them that
of other links on that webpage which would give the visitor
alternatives to signing
up for the mini series. Keep it tightly focused -- keep the
objective in mind.
So the tasks would be (for the above example), in this
1] Create the ebook - research and write - or outsource it through
elance.com, guru.com, etc. - your product to make money on.
If you're not sure of how to write an ebook, just write it in MSWord or your
convert it to a .pdf document with a password protection. Upload
your web server.
2] Create a single webpage
introducing, recommending and soliciting orders for your ebook. Include
a PayPal, StormPay or some other
shopping cart link to order the book.
3] Write 5 short emails
as a mini series (which include a link to your ebook order page) and
put them into an
4] Create the single
webpage with a compelling copy for why the visitor should sign up for
your 5-part mini series and include
which links to your autoresponder.
5] Having got those 3
things above in place, now you need to write the article(s) that include
a link in
resource box to your name capture webpage.
6] Finally, use ArticleAnnouncer
to submit your article to the directories (see resource box for
note: You do NOT need big, flashy, complex websites to profit from
articles! A simple compelling page that directs them to an autoresponder.
the email messages in the autoresponder, you can send them to a simple
own ebook or you can send them to an affiliate product page. Bottom
line - Keep it simple!
If you're sending them straight to an affiliate page (I think
capturing their email first is better but I include this as an option)
from the article resource box, you won't need to do step 1, 2, 3 or
you're sending the reader to an affiliate page after capturing their
email, leave out step 1 and 2. Step 3 could be a 5-part mini series,
or you might
want to send them to an ezine you publish (which recommends your affiliate
product) or send them to another great article (or part 2 of the article)
in an autoresponder. But you'll need to give them some reason for them
to give you their email address!
Articles are a very powerful method of
attracting visitors to a webpage and ultimately to generating 'sales.'
Readers of your article have already established a 'know, like and
with you and are therefore much more predisposed to buying from you.
They are the ultimate targeted traffic - and therefore the most profitable
your articles out there and let them silently, effortlessly do their
About the Author:
|Article written by Rudi
Ashdown and first posted at http://www.whywebsiteswork.com .|
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