Affiliate marketing using PPC direct linking strategy can be a very profitable tool for marketing though the competition is tougher today than before. With this method, targeted traffic is driven directly to the merchants' website rather than a pre selling landing page.

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PPC Direct Linking Helps Affiliate Marketing

Make money with Ads by Google

by Yefi Gureni

In direct linking, pay per click advertising is used to direct targeted traffic to a specified affiliate program.

Affiliate marketing using PPC direct linking strategy can be a very profitable tool for marketing though the competition is tougher today than before.

With this method, targeted traffic is driven directly to the merchants' website rather than a pre selling landing page.

Under PPC direct linking strategy, you need not have a website, but instead you need to set up a Google ad which directly points to the product or service that you are promoting.

What Is PPC Direct Linking?

One common question that almost always arises when you start with paid traffic is whether you should create a landing page of your own or directly link to the affiliate site.

When you create a Google ad, you need a destination URL as well as a display URL. The display URL is shown on the ad and the destination URL points to the link that is followed by the click.

Under PPC direct linking, the URL on your Google ad directs you to the affiliate site itself. The display URL has to be set to the domain belonging to the affiliate and thereby visitors are directly linked to the affiliate site.

One of the major benefits of affiliate marketing using PPC direct linking strategy is that you do not need to build a landing page of your own.

Neither do you need to invest time and money in creating your own page. For many people it is easier to just create ads that point directly to the affiliate site.

How To Initiate Direct Linking Campaigns For Affiliate Marketing

Starting affiliate marketing using PPC direct linking strategy can be initiated by first signing up for an affiliate ID through sites like ClickBank.

Creating a website is one of the biggest stumbling blocks faced by most affiliates. It may take weeks for the untrained to learn enough HTML to put together a website.

However, direct linking strategies do away with this requirement as you need not have your own website. Once you have signed up for an affiliate ID, you need to put the link to your affiliate ID in the target URL of your Google ad. This will take all visitors directly to the affiliate site. You can earn a profit as long as your commission remains greater than your click costs.

Affiliate marketing using PPC direct linking strategy is not an ideal long term business strategy, but it definitely is one of the fastest methods of direct marketing and also a quick way to learn AdWords

About the Author:

Yefi Gureni is a co-founder of PPC Bully, a keyword research tool for pay-per-click advertisers that spy on your competition and uncovers your competitors' winning combinations of keywords, ads, merchants and landing pages, so you can dominate the PPC playground.

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