or Pay-Per-Click or simply PPC advertising is an option of increasing
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By Desmond Mantor ©
PPC is based on a very simple premise. Typically, people type in a keyword into a search engine and get a list of most relevant sites displayed. The additional sites listed in a small panel on the side of the search results are the ones that are using PPC advertising.
The site owner has agreed
to pay a specified
amount to the search engine, every time a web surfer clicks one of these
pay-per-click sites. The salient advantages of using PPC advertising are
Search engine optimization
people to the site, and it seemingly does that for free. But you are forgetting
the cost in terms of money and time that it takes to develop a website
perform great in search engines. On the other hand, PPC advertising instantly
routes traffic to your site at a cost.
50 dollars for the month, then 500 people could click onto your site
before it disappeared from the rankings screen. The only catch is that
to be the
highest bidder to get the keyword. So, you do have to decide how much
it is worth having targeted traffic visiting your site before placing
For instance, if you find
that you are getting
visitors but they leave your site without buying anything, then obviously
you need to refine your website. Also, if you find out that certain
pages on your
website get more hits, then you can decide to place more links and
ads on these pages.
And you get instant access to a target customer base, which is directed to your site. Plus, your advertising budget is entirely within your control and you get exactly what you are paying for. Not to mention, the adjustments you can make to your website to increase profitability based on the feedback provided.
advertising is the most efficient website marketing tool devised
a must for website owners.