Is Your Site A Post-It Note Or Superglue?
Anne Marie Baugh
Getting people to visit your site is not enough on its own. The
question is if you've got visitors, what are they doing? In other words,
what's your stick-ability?
When people come to your site are
they met with a roadside sign announcing your business and not much else
or do they have a reason to stick around? If they aren't sticking, you
And you've missed the major rule
of online engagement. That is simply, "Information rules on the Internet."
If you don't have it, they will click out quickly.
So let's say you've currently got
yourself Post-It note traffic. The kind that arrive but leave just as
quickly. Boy, the logs look great, but where are the sales?
Time for some "SuperGlue",
folks. The kind you can't get from website "bells and whistles".
This only comes from content, the kind you have to create. Consider these
1. Free Advice:
Free advice can be formatted in several different ways. Perhaps a list
of articles that the visitors can't pass up. Not the same old, same old
we see everywhere. But fresh, new, material that adds to the education
of your visitor. This can't be beat for making them stick. Make sure one
article leads to another valuable place on your site until finally it
leads to the sale. Free advice builds confidence in your target audience.
After all, how do they know if you've got the right stuff if you don't
tell them a little to prove it?
2. Community Chat:
People like people. And we love to get together and talk about our favorite
subject. Many online gurus making millions online offer a free one-hour
chat a week. Meet the maker of the site and you've built trust in your
audience. Invite them to participate and your no longer the only one making
the moves at your site. Let the people get to know you and sales will
Let them have their say. Billboards provide a safe way for the shy ones
to have their say too. It's an inter-exchange of information, which often
builds the content of your site. It also enlists in stick-to-itivness
as people who roam the billboards are staying put. They are getting friendly
with your site.
4. Learning Tools:
Give your visitors other ways to learn. Books, e-books, forums, shareware,
etc. Change your content often and visitors will want to return to see
what you've added that will be worthwhile to them.
5. The Newsletter:
Yes, the newsletter. The number one tool for bring your visitors back
to your site. If your aren't capturing them the first time with a free
opt-in newsletter, then you have to keep going out and finding them. That's
very expensive. Your newsletter is a forever link to your clients and
6. A Treasure Hunt:
Yep, I'm talking a contest in which you give away something free. However,
this contest works a little different. By placing a small graphic in different
parts of your site weekly, ask the visitors to find it and then enter
the contest by telling you where the graphic is located. What does this
do? It persuades your visitor to play a game and in the process takes
them through your site. While they are looking, they are learning about
See, it's not hard to add a little
SuperGlue to your Post-It Note and get those visitors to stick around
long enough to actually buy!
About the Author:
Baugh owns and operates Write-Promotion.com. She works hands-on
with businesses looking for promotional avenues to cyber-success!
Find an affordable solution for your business and watch your sales