is one of the most popular web programming languages and it's particularly
useful for internet marketers.
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PHP - A Good Choice For Internet Marketers
"PHP" is one of the most popular web programming languages and it's particularly useful for internet marketers. In this article, I'm going to explain just why this is.
Before I do this, I need to give you a little background to web programming languages.
A web programming language is a set of instructions which enables web pages to be displayed in a web browser. The most basic of web programming languages is "HTML" - HyperText Markup Language.
"Client Side" Languages
HTML is a good example of a "client-side" language - with your computer being the client. The web server sends the HTML page to the web browser, and it is the browser (on the client's side) which interprets the HTML and displays the page according to the markup tags in the HTML code.
You might have set up your page to read "Order by x date to receive a bonus", where x is tomorrow's date. The wise visitor to your page who inspects the code can see that it is not a real deadline, but just a device which takes today's date from the user's computer and adds one day to it. Your credibility is tarnished!
Whilst client-side languages interpret the program code after it the web page has been sent to the browser, "server-side" languages translate the code before it is sent to the visitor's browser.
Server-side languages have the advantage that the ability to use and interpret their code depends on what is installed on the web server, rather than what is installed on the client computer.
Server-side languages do not have this drawback, which is why one of the original server-side languages, "CGI" (Common Gateway Interface) became so popular.
Today, although CGI is still used, PHP and ASP have become much more widely used.
A little about "PHP"
PHP was developed in 1994 by Rasmus Lerdorf. It was originally called "Personal Home Pages" and later became the recursive "PHP Hypertext Preprocessor".
The current version (2008) is PHP 5, and PHP 6 is currently under development. If you want a full techie description, you can find the Wikipedia article here.
PHP is a free open source language, and is installed on almost all Apache web servers - and that means it's on the majority of web servers in the world! ASP - "Active Server Pages" is favoured by operators of Windows servers.
OK, that's enough background! So why is it a good choice for internet marketers?
The advantages of PHP
Many of the advantages listed below apply to anyone with a website, not just internet marketers. But they are the reasons why PHP is used by so many internet marketers.
I hope that I've helped to improve your knowledge and understanding of PHP, and that you'll use this powerful web programming language to enhance your websites and generate more cash!
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