True Online Video Arrives In 2007
By Jim Edwards Copyright © 2007
Online video is set to make a big impact in 2007 And I don't mean
those thousands of little clips you find on YouTube or MySpace. I mean
real, full-length videos which you can view or download. The technology
is with us and now the market is developing.
Two things happened this week that brought my focus
back to online video and where all this hoopla will eventually take
First, I read an article about Joost.com, a peer-to-peer online TV
distribution system created by the same people who made Skype (which sold to
eBay for a gazillion dollars).
Second, my wife pointed out to me last
night that our TiVo box will soon offer the option to purchase and download
movies directly from Amazon through our high-speed Internet
These two factors herald the true arrival of online video
Most people's experience with online video goes something like
this: a friend emails a link to a video on YouTube.com or passes you a video
file through your email pipeline.
The video normally contains something
to make you laugh, cry, feel inspired, shake your head in amazement, or
something else I can't mention here in a family-friendly column.
course exceptions exist to every rule, but for the most part, the vast majority
of online video rates short, pithy, home-grown, or pirated content.
with the creation and impending release of the Joost.com system and the
widespread use of digital video recorders, like the TiVo box, we will finally
see online video distribution comparable to cable TV offerings.
will use a combination of a peer-to-peer network along with specialized content
and advertising servers to stream high-quality video across the web.
peer-to-peer aspect (similar to the setup used by the original Napster, Kazaa or
Lime Wire) enables the processing power of potentially millions of computers to
help stream video, creating a distribution system that automatically scales as
the network grows.
Joost.com will also pair the social networking aspects
of successful sites like MySpace to allow users to recommend and rate content
while fostering a sense of community.
Further adding credibility, Viacom (owners of MTV, BET, and Paramount)
announced they will provide free content for the network.
promises a "secure, efficient, piracy-proof Internet platform that
enables premium interactive video experiences while guaranteeing copyright
protection for content owners and creators."
The second part of the equation may get
you wondering over my excitement.
After all, most cable companies offer
"on-demand" content and have done so for quite some time.
The drawback of
traditional "on-demand" cable centers on the fact that you must watch
the content right then, can't easily pause or rewind it, and must purchase
it from the cable company exclusively.
Now, I can buy video from someone other
than my cable provider, store it on a box I control, watch it whenever I want,
and pause, rewind or stop it whenever suits me.
To top it all off, the
content gets delivered through the Internet, not through my cable TV provider's
system (though it may come through their wire if I operate with cable Internet
True online video arrives this year because we'll finally have
access to a distribution system with the power to bring full-screen streaming
video to your computer screen (Joost.com) and the ability to easily purchase
content over the Internet to play on regular TV sets (TiVo and other digital
This may just make a believer out of me that Web 2.0
represents more than just a hyped-up phrase intended to separate another batch
of online investors from their hard- earned dollars.
|Jim Edwards is a
syndicated newspaper columnist and the co-creator of an amazing course that will
teach you step-by-step and click-by-click how to get your own money-making
videos posted online Without Being a Computer Geek or Paying Outrageous
Fees To A Webmaster!" http://www.WebsiteVideoSecrets.com