on the Internet - marketing in the real world. Is there a difference?
Are there any 'rules' in common?
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Online marketing vs 'real world' marketing - what's the difference?
Marketing on the Internet - marketing in the real world. Is there a difference? Are there any 'rules' in common? Do you need to do marketing things differently on the Internet from ways in which you approach them in the flesh-and-blood world?
Well, yes and no! The most important thing to remember is that either way, you are communicating with people. Sending a brochure to Megalith International Inc? Who's going to read it? A person. Getting a Web visitor to stay on your site? It's a person (aren't you? - stay with us!). Spending a six-figure amount on a TV ad campaign? It's people who are going to watch it. Paying ten quid (UK) or bucks (elsewhere!) for an ad in the local paper? Same animal that you are influencing: homo sapiens.
Here's a few marketing rules that apply either on-line or off-line, bearing in mind that we're selling to people:
Here's an example from one of our visitors about the similarity between on-line and off-line marketing. Thom Reece emailed us, saying: "If you're selling direct from your web site don't forget to use all the proven direct response marketing techniques to help close the order. One of these simple but proven techniques is to recap all the benefits of placing the order NOW. Then make your CALL TO ACTION. You should not only tell them what they will gain from the purchase but, (and just as important in my view) you need to remind them of what they stand to lose if they don't order." Thom has really encapsulated one of the key rules about Internet marketing - learn from the real world. Most of the effective techniques that work there are just as applicable in the Internet world.
So, the key, on- or off-line, is to remember that you are selling to people.
OK, so, what are the major differences between 'virtual' selling and selling in the 'real' world? Only a few, but here are the two really important ones:
And with the right marketing approach, smaller organisations can knock spots off the bigger ones.
But large corporations are now learning quickly about how to use the Internet effectively. And our Free Consultancy Service or our BusinessFriend mentoring service can still provide you with an effective confidential advice services whether you are a sole trader or a senior executive.