Niche Marketing To Craig's List
Most businesses these days have to do some sort of Internet
niche marketing if they want to keep their head above water. If you are a
small-business owner like me, chances are you have had to learn some niche
marketing strategies in order to survive, perhaps even begrudgingly. I know
myself, I would rather be focusing on learning more about my craft and my
business itself, not the ins and outs of niche marketing. Yet niche marketing
has brought me a greater appreciation for my customers and their needs. In fact,
I even enjoy it now.
In this article I will share with you general
approaches for one of the most viable free traffic sources on the Internet:
is a massive international network of personal ads, forums and other
ways in which ordinary people can communicate with each other. The
following link opens up for the San Francisco Bay Area, but from here
you can navigate to any part of the world which has a Craig's List
The big "Internet gurus" are just finally getting around
to noticing this incredible source of free traffic. Yes, Craig's List
is a Goldmine of marketing opportunities awaiting you if approached
correctly. If approached blindly however, you can waste a lot of time
and not see any reward. There are a few unique strategies that I employ
now that have sent my click rates through the roof.
You see, I live in San Francisco. (the
birthplace of Craig's list) I have seen Craig's List grow from a very small list
into a worldwide phenomena. I have been marketing on Craig's list for 10 years
and know all the tricks. In fact, I have spoken with Craig many times (yes there
is a real guy named Craig). To some people the Craig's List web site
might look a little complicated. Do this right now, open up another
browser window and I will walk you through a few areas of the web site,
highlighting the potential free niche marketing options.
In the upper
left-hand corner is this box. Listed as subheadings are "activities," "artists,"
"general," "pets," and others.
The "General" category is an excellent
place for any kind of free report or other free promotional activity.
Really, anything goes in this category. Having said that, you do not
want to post anything in here that mentions a fee or even has prominently
displayed fee based services on your landing page. If you do, it will
likely get flagged, quickly.
However you can market your free newsletters, free reports, free
tele-classes. If you have a niche product that corresponds to one of
the subheadings, all the better. For instance if you are promoting
a book on dog training, the "pets" category here could be a gold mine.
You may think "personals" is a total waste of time unless you are
looking for a date, however, the "missed connections," "rants and raves" and
"miscellaneous romance" could be a viable place for marketing a free newsletter
or free products or relationship tools or similar things. Again, be careful with
fee-based products. The Craig's list community will flag them very
It speaks for itself. In general, these
are focused discussions on an array of topics. Currently there are
72 discussion forums active. The discussions are worldwide, existing
on every Craig's list.
Personally, I have not spent much time here, but I bet you could have
great success if you found an appropriate niche. These are real-time
discussions. (Hmm, I have to try this myself)
Yes, For Sale. How have you overlooked this
before? These are free classified ads going out to thousands and thousands
of people interested in what you are selling in every major city in
the world. These are focused niche categories. There are many ways
to promote products. For instance, there is a "computer" category. Presumably, those that click on this
category will be looking to buy a computer or computer related products. What if
you wrote an e-book on how to maintain your computer? Sell it here. "Registry
Cleaner Affiliate," sell it here. There are categories like "sports," "musical
instruments," "motorcycles," "general." Check this out. It is a real goldmine. I
still promote Free stuff here, with the "For Sale" items at the landing
"Services" is where independent businesses can
place free ads. Niches include, "financial," "legal," "therapeutic." This
is also a category where you can flat out promote your services. And
it is all free.
How to Leverage the Power of Craig's List
Craig's list is
operational in hundreds of cities all over the world now. This gives
the opportunity to put free ads in front of thousands and thousands of
people every day, focused and targeted toward your niche. However, who
has the time to post hundreds of advertisements? I certainly do not.
And, one thing about the Craig's list niche marketing strategy - you
must post a lot of ads and rotate them regularly.
This is not easy as Craig's list has duplication flag that
will not allow you to post the same message in more than one location
or at one time. So, the way around this is to write several different
ads. Just change the wording; it is simple. Yet, it takes time. You only
have to do it once. It is time well spent.
What I do is write several different ads/postings for
I have "Free Stuff"Ads for the
Community and other non-sales areas. I have several free reports and several
e-mail newsletters. So, I have four or five different versions of each "Free
I have "Paid Products and Services"Ads For the Sale and
Services Sections. I also have four or five different versions of several paid
products that I list in the "For Sale" and "Services" section. Part
of my business is in the therapeutic section.
Every day I have at least 15 to
20 Craig's list ads targeting specific niches. I generally post in the
most populated and active communities. I rotate the ads so as to not
set off the duplicate content filters.
Niche Marketing to Craig's list can be very
profitable if it is done correctly. It can also be very time-consuming.
As someone who has grown up in the Craig's list community, I have seen
the ins and outs of it for years (since 1997 to be precise) and realize
its quirky nature. The methods I now use took me about six or seven years
to develop and research.
All of your efforts will do no good if your postings get flagged by the
community or if your delivery and approach is wrong. In short, niche
marketing to Craig's list can be an absolute gold mine if done correctly.
If done incorrectly, you can waste a lot of time and not see any
About the Author:
|Jeremy Lawrence is an
independent business person and Niche Marketer. He has recently finished "Niche
Traffic Explosion" to affordably help other niche businesses with free traffic
sources. Niche Traffic Explosion is available at his Website: http://nichetrafficexplosion.com|