How Keyword Density, Frequency, Prominence, Affects
Search Engine Rankings
By Michael Wong
In this article, I explain
the difference between keyword density, frequency, prominence and proximity,
and how they affect search engine
Keyword density refers to the
ratio (percentage) of keywords contained within the total number of indexable
words within a web page.
The preferred keyword density ratio varies from
search engine to search engine. In general, I recommend using a keyword density
ratio in the range of 2-8%.
You may like to use this real-time keyword
analysis tool to help you optimize a web page's keyword density
Keyword frequency refers to the
number of times a keyword or keyword phrase appears within a web
The theory is that the more times a keyword or keyword phrase
appears within a web page, the more relevance a search engine is likely to
give the page for a search with those keywords.
In general, I recommend that
you ensure that the most important keyword or keyword phrase is the most
frequently use keywords in a web page.
But be careful not to abuse the
system by repeating the same keyword or keyword phrases over and over
Keyword prominence refers to how
prominent keywords are within a web page.
The general recommendation is
to place important keywords at, or near, the start of a web page, sentence,
TITLE or META tag.
refers to the closeness between two or more keywords. In general, the closer
the keywords are, the better.
How Keyword Density Affects
Search Engine Rankings
How Keyword Density Affects Rankings In Search
Using the example above, if someone searched for "search engine
rankings," a web page containing the first sentence is more likely to rank
higher than the second.
The reason is because the keywords are placed
closer together. This is assuming that everything else is equal, of
You may like to read my article, "How To
Find Out What Keywords Your Customers Are Searching With." In this article I
show you how to capture your most targeted visitors with the search engines by
discovering what keywords they search with.
|Michael Wong is an
internationally recognized internet marketing expert, and the author of a
leading SEO book, numerous marketing tips, and reviews of marketing tools and
ecommerce software. Visit his web site at http://www.Mikes-Marketing-Tools.com|