Internet Marketing Failure - How To Turn It Into
By Dan Lok Copyright © 2006
Many clients come to
me with problems.
The most common problem I hear from people is they
aren't making the kind of money they want to make with their Internet business.
They don't know what the problem is and they want me to help.
you what the problem is. Most of these people are what I like to call
opportunity seekers. These are people that have too many sites and don't spend
any time focusing on ONE business. They may have 20 or 30 websites, with each
site only breaking even or making a few hundred dollars every month.
opportunity seekers are not making the money they want or achieving their
financial goals. Why?
They are making a common mistake. They have too
many sites, too many interests. This prevents them from focusing their efforts
and creating the six figure income they dream of.
Focus Is The Key To
If you want to succeed on the Internet, you are
much better-off staying focused. That means starting off with one site or idea
and perfecting it before moving on to the next Internet adventure. Far too many
people have a get rich quick mind-set. In fact, I'd say almost all opportunity
seekers have this mind-set.
They jump from one program to another hoping
one of them will lead to success.
Opportunity seekers are always the
first to jump on the next big moneymaking bandwagon. It may be one thing one
month, another the next month.
They may try to concentrate on affiliate
marketing then switch dramatically to e-book marketing the next.
seems to be working for others they jump into with wild abandon, without
considering their true talents, abilities and interests.
These people are
looking for some easy way to make money. They think they can make money with
Google AdSense or just a web page, or even with a multilevel marketing program.
This is NOT how an entrepreneur thinks! However, this is exactly how an
They always are looking for shortcuts, and then
wonder why it isn't working.
It isn't working because you have no focus.
You must have focus. You must think like an entrepreneur. Focus is one of the
most vital aspects of your success. My advice to these newbies is shut down 29
of your sites and focus on one site, the one that best represents your
Optimize it. Work on refining it. Refine your sales process
and your back end on this single site and make it successful BEFORE you move on
to the next site.
Yes, I have many sites. But I am Dan Lok. You're not
there yet. Perfect your one site. THEN you can think about moving on to other
Horizontal Vs. Vertical Business
people have what I call a horizontal business. A horizontal business has many
sites in many different niches, like hobby niches.
People who own
horizontal businesses have 20 or more separate business ventures. I recommend
having a vertical business instead. A vertical business is a business that has
depth and focus.
Having a vertical business means if you have a product
in a particular niche, like stock trading, focus on selling products related to
that and that only. Put all your eggs in one basket and create a funnel effect.
This way you'll have one group of customers and you can become a big fish in a
You'll have all your eggs in one place yes. but you'll become
an expert egg layer and watch all your eggs hatch with great
What is the problem with a horizontal
business? You aren't specialized.
It's almost impossible to make a
six-figure income with this kind of business because you don't spend enough time
on any ONE business.
When you have a vertical business, you have
fine-tuned your business so well competitors have a hard time keeping up with
you. People can't compete. You also build a strong client base with satisfied
Think Like An Entrepreneur
So, the biggest
problem people have is they are opportunity seekers.
The key is thinking
like a true Internet entrepreneur. Don't jump on the trend bandwagon. Don't ask
what the shortcuts are. An entrepreneur has a long-term vision. You have to have
a one-year, five year and ten year vision. Find out what you want your business
to look like in the long-term.
Ask yourself, What do I want to accomplish
ultimately? Then decide whether your activities fit with your goals. Stop
jumping from one program to another. Focus on one program, one site, and one
great idea. This is what you have to do if you want to make six figures. It has
nothing to do with your knowledge, skill set experience etc. It has to do more
with your focus.
Sit down. Think about it.
Stop jumping from one
program to another and stop getting sucked into false moneymaking schemes. Find
out what your goals are, what you want to accomplish.
This is a far
superior approach. Yes, it takes a lot of energy. But its worth it. In the
long-term it's much less tiring than diversifying your business.
are an expert in your industry or niche, THEN you can think about diversifying
About the Author:
|A former college
dropout, Dan Lok transformed himself from a grocery bagger in a local
supermarket to a multi-millionaire. Today, Dan is one of the most sought-after
business mentors on the Web, as well as a best-selling author. His reputation
includes his title as the World's #1 Website Conversion Expert. To find out
Dan is up to now, visit him at: http://www.greatestmarketingsecret.com/