Internet Marketing Buyers Beware
By Willie Crawford
One of the saddest things I've witnessed
in personally consulting with literally hundreds of people, is someone
attempting to start an online business with a virtually useless product. These
are usually people trying to sell outdated products that are generally available
for free from hundreds (if not thousands) of other websites.
I see the
above far too often. Here are two ways that I've seen this happen:
Someone, often a newbie, buys a set of reprint or resale rights from a long copy
sales page. This page does such a great job of selling the package that the
prospect can see setting up dozens of sites and "making millions."
newbie buys the package, picks out a few products that look promising, and
begins setting up websites for each. Shortly afterwards is where I often come
into the picture, as these webmasters often approach me for help in getting more
sales. They are perplexed as to why they haven't made even a single
I often take a quick look and instantly identify the problem. The
product is often "older than dirt" and available all over the internet for free.
At other times, the product is not outdated, but is available on dozens of other
sites at a much lower price. In the latter case, the webmaster is trying to sell
the product at the price that was listed on the sales page where the bundle of
products was described. This would work if it weren't for the fact that MOST of
the other people who bought rights to the product were selling it much cheaper,
or even using it as a freebie to get new subscribers.
2) A relative
newbie buys a package containing dozens of "web businesses-in-a-box." These are
complete packages containing a ready-to-go website and a product (usually
software or an ebook). Often these ready- to- go packages are comprised of
outdated products that countless other people are GIVING away.
How do you
avoid the two situations described above? There's a Latin expression - "caveat
emptor." It means "let the buyer beware." It means that it's the buyer's
responsibility to know what he's buying.
Does this mean that you
shouldn't buy these packages of reprint and resale rights? No, it just means
that you need to know what you are buying. You also need to know how to properly
market it. I've made a small fortune from buying, repackaging, and then
reselling reprint rights, resale rights and private label rights.
secret is that when I buy one of these packages, I go through and look for items
that I can combine in different ways. I look for gems within these packages that
weren't even emphasized on the sales page, but that I know many of my customers
would get a lot of use out of. I look for items that I can add to other packages
I'm already selling... to breathe new life into an old sales page or add more
value to my offerings.
As an example, I once purchased a resale rights
package that included 38 PDF cookbooks. I added these cookbooks to the sales
page for my soul food cookbook that I was already selling (as a time limited
bonus). This increased my sales for that cookbook substantially while adding
practically nothing to the cost of delivering the basic product. If you'd like
to see that example in action, check out my sales page at: http://Chitterlings.com/cookbook.html
Another one of my
secrets is that I buy private label rights and source code, modify these, and
come up with new products at a very low cost. I've done this with over a dozen
ebooks, and with several software titles that I currently market. This gives you
your own unique product at a very low cost.
The final thing that you MUST
do is not overpay for these reprint and resale rights. You WILL find lots of
marketable gems in these packages. You can market these as parts of new
packages, or as stand alone products. However, you do want to minimize your
You can actually find packages containing literally
thousands of dollars in reprint and resale rights for under $100. You can even
find these bargains for under $50. An example, is the Kick Start Mega Sale,
conducted to raise funds for building a homeless shelter. Here you can get a
package worth over $4000 for pennies on the dollar. This package is available
for a very limited time at: http://kickstartmegasale.com/ks/?ksa=2
You CAN set up
an online info-marketing business and do extremely well. The whole key is to get
started with the right product... one with some real value. The whole key there
is to do your due diligence, and to be aware of the traps. Now, you need never
fall victim to the horror stories that we opened this article with. Feel free to
pass this article on and to help spread the word.
|Willie Crawford has been
marketing and teaching on the Internet since late-1996. One of the most unusual
projects he helped orchestrate involved using an Internet "fire sale" to fund
the launching of a television show, and building of a homeless shelter. Read
about that at: http://kickstartmegasale.com/ks/?ksa=2|