How To Succeed With Email Marketing
By Desmond Mantor ©
In recent years, email marketing has received some bad press with
many considering all efforts to be little more than "spam." To stop the delivery
of marketing emails, firewalls have been erected and filters set in
However, it must be said that email marketing is one of the
cheapest methods of marketing any business online. Not only is email marketing
incredibly cost-effective, the market is absolutely huge since there are nearly
a billion people connected to the Internet and millions more users are being
added every month.
For anyone who has a valid product or service to
offer, but with limited funds to set aside for advertising, email marketing is
probably the best option for a growing business. Now, here are a few tips which
will help you reach that vast audience using email
Personalize your greeting. People do not appreciate being
thought of as just some number or email address out there in cyberspace. They
are savvy enough to recognize that an email without a personalized greeting has
simply been generated by software and are far more likely to dump it in the
trash bin than a message that actually uses their name.
While it does
take more time, you will likely see a far better response rate if you
personalize the subject lines. Also, avoid using gimmicks like $$$ in the
subject heading or an excessive amount of exclamation marks.
successful, the email must contain a very clear call to action. There is little
point in stimulating reader interest and then not telling them how to proceed in
using your product or service.
Most successful email marketers will use
links to direct the reader to a web site where they may sign-up for further
information or to actually receive the product or service being
Ultimately, there must be a clear route for people to take
once they have decided to purchase. It doesn't matter if this is a web link or a
telephone number, the principle is the same.
It would be fair to say that
the most important email marketing tip is to test, test and test again. Don't
just create one email and consider it your very best effort.
Write 2 or
even 3 different versions of the very same offer. Then, try sending them to a
section of your subscribers, maybe around a 100 emails each. You may wish to
test 3 variables. These could be, the subject line, the link placement and the
ad copy itself.
Go ahead and make one change at a time. First try the
link placement variables and see which is most effective. Then try 3 different
subject line versions, and so on. Now this does take time and effort but it
be worth it since your end result will be a finely tuned email that has been
proved to generate the results that need.
E-mail marketing may have a bad
reputation, but this does not mean it is ineffective. If this was so, we would
be seeing fewer and fewer commercial emails flying into our inboxes. In fact,
the opposite is the case, email marketing is growing. So as long as you
remember to personalize, experiment and include a clear call to action, then
your subscriber list will bring you the profits that you are looking
About the Author:
|Desmond Mantor is the
Marketing Manager for Have Traffic - a company specializing in producing highly
targeted website traffic for commercial websites. Visit http://www.havetraffic.com for information about their
revolutionary web site promotion service.