legitimate emails are getting trashed by spam filters. If you send out
|Home :: Contact us :: Privacy :: Site map :: News :: About us|
How to avoid your email newsletter being blocked by spam filters
Many legitimate emails are getting trashed by spam filters. If you send out email newsletters, they may not all reach your subscribers. Here's how to avoid the spam filters.
"Spam Filters"? How do they work?
On a simple level, the most popular email programs allow you to set up your own trigger words, and then consign them to the trash can as they arrive. So you never see them unless you look in your "deleted" folder.
Here's a typical list of trigger words found in Outlook's default filter:
But spam filters can work at a much higher level, blocking emails before they are even downloaded by the intended recipient. One of the most popular filter programs, Spam Assassin, works at the server level, scanning your incoming mail and filtering it. It's free software, and it works on all Unix-type servers. Have a look at their long list of rules to see how much can get filtered out. And here is how one person's innocent email newsletter got treated by Spam Assassin. There's many other spam filter programs, but they all work in a similar way - looking for trigger words.
Some of them also check email blacklists, such as Spamcop, ORDB and Visi. But, if you have been a non-spammer, your emails will probably not get picked up by blacklist filters. I say "probably" because it's possible that your service provider, through whom you send emails, has been put on such a list because of abuse by another of their customers.
There's not much you can do about this, except urge your service provider to take action to get themselves off the blacklist.
So, let's focus on trigger words, and what you can do about them.
newsletter get through the filters?
Within a few minutes, you'll get a full report, showing you the "score" of your newsletter, and what words / phrases register on the filters. I hope that you find this free service helpful.
OK, these are not completely taboo. What the spam filters do is to assign a score to each of the trigger words that appears in your newsletter. If your score reaches a certain figure, then bam! - your newsletter is trashed. What that figure is can vary; Spam Assassin users can set their own threshold figure. Our Spam Filter Check report recommends action if you exceed a score of 5.0.
So you don't necessarily need to avoid all the trigger words. I know that some newsletter publishers have gone to extremes and put "FR^E" for "FREE" and so on. But you shouldn't have to resort to tricks like that. Just look at the Spam Filter Check report and make small changes to your newsletter.
Some good news is that I believe that you can actually get your spam score lowered if you include certain elements, such as:
So, now that you know what is wrong in your newsletter, and what you can do to put itright, there's a much better chance of your newsletter (or any other email, for that matter) reaching all its intended recipients.