Ten ways to really annoy your web site visitors
It's very easy to build a bad web site, but it's not difficult to avoid some of the common mistakes. Build a better web site by avoiding these pitfalls!
past years, the Marketing Magic team have reported on many sites who have
requested our web site appraisal service. We have seen some excellent
sites - and some rather poor ones. We're not suggesting that any one site
has commited all the errors below. But here are some common features we've
observed that can really annoy visitors:
We could go on a lot more - and maybe we will in future months. Sure, no
site is perfect. Our's isn't, we know (come on, take some pot shots at us!)
But there are some errors in page and site design which will not only stop
visitors from exploring all you have to offer on your site, but will also
make sure that they never return again.
little else on your Home page but a huge image map or a Flash movie,
which takes for ever to download and makes it just a little difficult
to use if the visitor is surfing with graphics turned off (as about
make people return to your home page to see another page - especially
if you've committed error #1
- Put a
link into one of your pages, and then have nothing there but a large
'Under Construction' image.
nothing on your site but page after page after page of hard-sell material,
with nothing of interest unless people really want to buy - immediately.
- Use a
dark blue patterned background and dark green text. Make your visitors
have to work really hard to read your words of wisdom.
- Use white
text on a dark background for information which your visitor may want
to print out and retain. The printed results are very clear - not!
- Use frames
for Netscape Natigator 2.0 visitors - and no alternative for anyone
else. It's a good way to lose at least half of your potential customers.
all of your text in large headlines.
sure that it's really difficult for your visitors to contact you - like
no email address and just one complicated form on a separate page.
- Fill up
your home page with logos of all the awards that your site has won.
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