you ask other people to help to promote you, they'll always find
reasons not to.
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How To Get Others To Promote You - NOW!
If you ask other people to help to promote you, they'll always find reasons not to. Here's some examples. See if you can spot the similarity.
What do the following three statements have in common?
1. I can't do it right now, but maybe later.
2. I've already got my mailings scheduled.
3. Let me get back to you.
Got the similarity spotted?
These are all typical responses that most people get when asking partners and affiliates to promote their offers.
Chances are you've gotten answers much like these, right?
Don't despair ... there are ways around the barriers of reluctance and passiveness.
Let me share some simple ideas for getting affiliates to take action on your promotions quickly. I use the acronym "N.O.W." to describe three ways to get others to promote you now...
N - News
In journalism, no one wants to be "scooped" when it comes to newsworthy items. Sharing some big story that another network or publication broke days ago is a big "no-no". You always want to be first when it comes to getting the word out.
That same philosophy applies to what I've labeled "The Principle of First". The idea is simple: being "first to market" aids in responses. Those who let their contacts know about your news promptly will generate the greatest results. If they wait, someone else will break the news.
So, to apply this principle, you simply need to create some newsworthy buzz that your affiliates and partners can't pass up on sharing with their network of influence.
Several months ago I decided that I was going to remove the archives from one of my membership sites. This announcement served as a strong motivator to get my affiliates to promote my site promptly before someone else did. The result was almost 500 new members paying monthly fees!
If you make dramatic changes to your offer, or create some other kind of "story" or "news" that warrants discussion promptly, you'll find you can get many fence-setters active in promoting you.
O - Occasions
Another great way to motivate affiliates to get active is to use "occasions" that have a real deadline involved.
Some examples include:
This is what
might be referred to as "The Principle
Of Force". That is, you MUST promote the offer now or miss out simply
because the offer will no longer be valid. You "force" participation.