Ethical Link Building: Are You Doing It Correctly?
By Ben Norman Copyright © 2007
Ethical link building is an important way to get more visitors to your
website. But you need to make sure that you are doing it correctly or
it could do your site harm.
When thinking about ethical link
building, there are a few facts that it is important to keep at the
forefront of your mind.
1. Remember is what link building actually is.
engines like Google becoming all the more popular as time goes on,
the algorithms that are used by the searches are also growing more
One of the things that search engines
now use to rank their search results is the "popularity" of
a website; this is determined by how many nonreciprocal links that
website has leading to it.
When you are thinking about using
link building as a way to put yourself in the public eye, you will
be taking advantage of a very powerful tool, but remember that there
2. Remember that the
links leading to your site must be non-reciprocal.
exchanging links is a good way to target the audience of another site,
keep in mind that this link will not help you raise your rankings in
terms of search engine rankings. While these links won't necessarily
hurt you, neither are they helping you get the top slots in the search
Ethical link building can be a tricky
thing. While it is possible to get hits through plastering your links
all over the place, this is in fact a poor idea. People come to your
site with certain expectations that you have built up, and if you fail
to deliver, then they will just as easily leave again.
3. Writing articles as "teasers"
link building helps you draw relevant customers to your site and you
will find that when you deliver what you promised them, they will stay
and browse. Using articles as "teasers" are one way to get
a good link building campaign underway, but remember that the content
on your site should be more inclusive and more detailed than what you
put in the article directories.
4. Getting professional help
When it comes to ethical link building, there
is a lot of material to keep in mind. If you need help, it is out there!
There are plenty of professionals who are offering their expertise in
this regard, and especially if you are new to website marketing, their
help might be one of the best investments you make regarding your website.
Ethical link building is an extremely important part
of getting your search engine listing higher in the rankings, and as
a matter of fact, good visibility can make or break your business. Make
sure that you learn everything you can about this important concept.
|Ben Norman is the MD of
UK search engine optimization company Impact Media Ltd (http://www.impactmedialtd.co.uk), specialists in search engine
optimization and pay per click. Impact Media work with a wide range of
businesses helping them to make more money from utilizing the search engines
natural and paid search results.|