Ethical link building is an important way to get more visitors to your website.
But you need to make sure that you are doing it correctly or it could do your site harm.

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Ethical Link Building: Are You Doing It Correctly?

Make money with Ads by Google

By Ben Norman Copyright 2007

Ethical link building is an important way to get more visitors to your website. But you need to make sure that you are doing it correctly or it could do your site harm.

When thinking about ethical link building, there are a few facts that it is important to keep at the forefront of your mind.

1. Remember is what link building actually is.
With search engines like Google becoming all the more popular as time goes on, the algorithms that are used by the searches are also growing more sophisticated.

One of the things that search engines now use to rank their search results is the "popularity" of a website; this is determined by how many nonreciprocal links that website has leading to it.

When you are thinking about using link building as a way to put yourself in the public eye, you will be taking advantage of a very powerful tool, but remember that there are pitfalls.

2. Remember that the links leading to your site must be non-reciprocal.
While exchanging links is a good way to target the audience of another site, keep in mind that this link will not help you raise your rankings in terms of search engine rankings. While these links won't necessarily hurt you, neither are they helping you get the top slots in the search results.

Ethical link building can be a tricky thing. While it is possible to get hits through plastering your links all over the place, this is in fact a poor idea. People come to your site with certain expectations that you have built up, and if you fail to deliver, then they will just as easily leave again.

3. Writing articles as "teasers"
Ethical link building helps you draw relevant customers to your site and you will find that when you deliver what you promised them, they will stay and browse. Using articles as "teasers" are one way to get a good link building campaign underway, but remember that the content on your site should be more inclusive and more detailed than what you put in the article directories.

4. Getting professional help
When it comes to ethical link building, there is a lot of material to keep in mind. If you need help, it is out there! There are plenty of professionals who are offering their expertise in this regard, and especially if you are new to website marketing, their help might be one of the best investments you make regarding your website.


Ethical link building is an extremely important part of getting your search engine listing higher in the rankings, and as a matter of fact, good visibility can make or break your business. Make sure that you learn everything you can about this important concept.

About the Author:

Ben Norman is the MD of UK search engine optimization company Impact Media Ltd (, specialists in search engine optimization and pay per click. Impact Media work with a wide range of businesses helping them to make more money from utilizing the search engines natural and paid search results.

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