Email Marketing: Basics & Common Sense
By Desmond Mantor ©
Email marketing is by far the most effective tool available to you
to inform your potential and present customers about your products and services.
Essentially, it is the process of sending informative messages to your clients.
Hence, it is an accepted way of communicating with your clients.
a salesperson and the verbal techniques he/she adopts to persuade you to buy a
product and the same applies to email marketing. In email marketing you are not
face-to-face with your prospects. Your message is the only way through which you
present your company and products.
There are certain basics and etiquette
of email marketing that you must know before you embark on a campaign. You must
present your message clearly so that it is understood well by the customer who
reads it. There are some simple sounding basics which have to be ensured if you
want to leave a good impression on your potential customer's
KISS: Keep it Short and Simple
to read long messages on the services of a company. The shorter it is, the more
likely are the chances that the recipient will read it. Keeping it short does
not mean putting everything in just one paragraph. It is very important how you
present your message. Long sentences and paragraphs must be avoided. They are
very tiring. Help the reader relax while reading your message by writing short
sentences and paragraphs.
Format it Well
using all capital letters like plague. It is like shouting from a roof top.
Apart from looking bad it means you are trying to bombard / bulldoze the reader.
Now, if you are the reader, would you like it? Employ the capital letters only
where they are required.
Check your Grammar and
Imagine for a minute that you get a message that
misspells your name! Would you be interested in what that message offers? Far
from it, you might even just delete it! Most people do. If you want to be taken
seriously by your potential / existing customers check for possible grammar and
spelling errors before hitting that SEND button.
Correct grammar and
spelling shows your credibility. If there are errors in the message the
prospects will not even think of buying products from your company.
online business, presentation counts a lot. Your marketing campaign speaks a lot
about your company and its products. Make optimum use of every marketing tool
you adopt to leave the best impression on your prospects. Take care of even the
About the Author:
|Desmond Mantor is the
Marketing Manager for Have Traffic a company specializing in traffic generation
for for commercial websites. Please visit http://www.havetraffic.com for information about our
revolutionary web site promotion service|