Using an eBook as a Viral Marketing Tool
By Shelley Lowery ©
If you're looking for a simple way to put a portion of your
promotions on autopilot, creating a 'viral' ebook may be your answer.
Ebooks are one of the most popular products online, as they are not only
very cheap and easy to create, but they also provide people with instant
gratification. Once they complete their purchase, they can download their ebook
in a matter of minutes.
Putting Your Promotions on
Ebooks are not only the 'perfect' online product, but
they're also the 'perfect' viral marketing tool. The term 'viral marketing'
refers to a virus -- not a computer virus, but a marketing strategy that spreads
like a virus, which can produce results.
When doing business on the
Internet, in order to be successful, you must continually promote your products
and services -- ebooks provide the perfect solution.
Ebooks will enable
you to promote your products and/or services automatically without any cost or
effort on your part.
Spreading the Marketing 'Virus'
you've been on the Internet for a while, you have probably been to some web
sites that have given you a free ebook. The ebook usually contains some helpful
information with regard to the subject and provides information about the web
site's products or services.
These sites aren't giving away this
information just to be kind to their visitors. They are giving it away to
significantly increase their sales.
The key to using an ebook as a viral
marketing tool is to write a short information packed ebook that identifies a
specific problem, provides some basic information to assist your readers, and
promotes your products and/or services as the solution.
your visitors your promotional ebook is a great start, that's not exactly going
to provide you with a wealth of free promotion. You need to take your strategy
one step further.
The key to using
this technique successfully is to allow your ebook to be freely distributed. In
other words, you give the ebook to your visitors and allow them to give it to
Although this will provide you with some additional
promotion, if you really want to create a viral marketing machine, you need to
give your visitors a reason to want to distribute your ebook.
enabling your readers to customize portions of your ebook with their own
There are special software
programs that will enable you to create fields within your ebooks that may be
customized by your readers. This technology can be used in a number of ways,
. Create a 'teaser' version of an ebook you're selling that
will encourage your reader to purchase the full version. Create customizable
affiliate links the reader can click on to purchase your ebook. Allow your
affiliates to freely distribute it and earn commissions simply by giving your
. Create a catalog ebook that includes images and
descriptions of all of your products. Create customizable affiliate links the
reader can click on to purchase your products. Or, include a purchase form that
includes a customizable field for your affiliates to place their ID and enable
your readers to purchase right through your ebook.
. Create a content
rich ebook that will be used to generate traffic to your web site. Your ebook
should relate to your web site and provide information about your site with
links throughout. Create special fields that will enable your readers to
customize your ebook with their company name, linked web address, etc., and
allow them to freely distribute it.
. Create a 'how-to' ebook you can
use as an incentive to gain new subscribers. In order for your visitors to get a
copy of your ebook, they must subscribe to your publication. Once they have
subscribed, you can send them download instructions within their welcome
message. Create special fields that will enable your readers to customize your
ebook with their company name, linked web address, etc., and allow them to
freely distribute it.
Selecting the 'Right' Ebook Software
Although there are
many HTML compilers on the Internet, not all will enable you to create
customizable fields within your ebooks. However, eBook Starter will.
uses a powerful branding system called, variables. Variables are powerful little
codes that can be used within your eBooks for customization purposes. They
provide you with the ability to create customizable fields within your ebooks
that may be specified by your readers.
Creating customizable ebooks is a great way to
encourage your visitors and/or affiliates to distribute your ebooks. Why?
Because there's something in it for them...
. They can make money by
including their affiliate link within the ebook
. They can increase traffic
to their site by including their web address within the ebook
. They can
increase brand awareness by including their company name
When you create
your customizable ebooks with your visitors and affiliates in mind, it's a
win-win proposition that will increase your ebook's distribution considerably.
Think about the possibilities...
10 of your visitors download
Your 10 visitors each give away 10 ebooks - 100
each give away 10 ebooks - 1000
Those 1000 each give away 10 ebooks - 10,000
Those 10,000 each give away 10 ebooks - 100,000
Those 100,000 each give
away 10 ebooks - 1,000,000
This is just a small example of how powerful
your viral free ebook can be. Your ebook will continue to work for you even
years down the road! Now that's viral marketing.
Copyright © 2005
About the Author:
|Shelley Lowery is the
author of eBook Starter. Create your ebooks quickly and easily with the first
and only ebook software that is an actual WYSIWYG ebook editor. Give your ebooks
the look and feel of a real book, notebook, manual or report in just a few
Visit eBook Starter to download your free demo today...