Content: The Ultimate Link Building Strategy
By Shelley Lowery © 2004
If you've been looking for an easy way to get your link on hundreds
of websites and increase your traffic, providing content may be your
Not only is providing content easy and inexpensive (it only costs
your time), but it also has the potential to provide you with massive free
promotion and builds your credibility.
If you've contacted any webmasters
lately and requested a link exchange, chances are, you didn't receive a
response. More and more webmasters are choosing not to exchange links with other
sites. Instead, they are now requiring content in order to receive a
As you're probably aware, the Internet is all about information.
For this reason, webmasters and ezine publishers are continually looking for
Content comes in a variety of forms, such as articles,
Write quality articles in the area of
your expertise. At the bottom of your article, include a few lines of text about
you and/or your products, and a link to your website.
The most popular
articles are those that teach or inform with regard to the subject
Articles should be between 500 and 750 words and formatted to
60-65 characters per line.
For further information on writing and
publishing articles, you may read the article entitled, Write for
Write quality tips in the area of
your expertise. At the bottom of each tip, include two lines about you and/or
your products, and a link to your website.
Tips can be written in various
lengths -- from just a few lines to a couple of paragraphs. For example,
following is one of the hundreds of tips I've written.
your website, your copyright information should be displayed at
the bottom of each page. It's best to include both the word Copyright
and the © symbol, as some countries don't recognize one or the
other. Your copyright might look like this: Copyright © Year Company Name
Today's tip by Shelley Lowery, author of the acclaimed Web Design Mastery series. http://www.webdesignmastery.com
different products or services and write about your experience with the
product, service and/or company -- good or bad.
At the bottom of the review,
include a few lines of text about you with a link to your
codes that will enable your readers to copy and paste them into their
web pages. Include any needed instructions and allow them to be freely
the bottom of the code, include a few lines of text about you with a
link to your website.
All of the above content can be promoted through the
various article announcement groups on the Internet. These groups contain
publishers looking for quality content and can provide you with massive
Here are a few groups to get you started:
Write a short, quality ebook
that teaches or informs in the area of your expertise. Throughout the
ebook, include references to your products or services with a link to
your website. In addition, make sure you let your readers know they may
freely distribute the ebook.
Place a link to your ebook on your website to enable your visitors
to download it.
To encourage webmasters to distribute your ebook, create
customizable fields to enable webmasters to include all of the
. Company or website name
Linked web address
. Affiliate links (if applicable)
order to create an ebook that can be customized, you must first purchase
an HTML ebook compiler that offers this option. Keep in mind, not all
Ebook Edit Pro
Both of these compilers will enable you
to create customizable fields.
For additional information on ebook
publishing, you may read the article series, Ebooks:
Self-Publishing Your Way to Internet Success.
Create a software program that will be of
interest to your target market. Place links to your website within the
software and allow it to be freely distributed.
You can use this technique even if
you're not a software developer. Visit any of the following sites to
find a developer for your project:
by Ian Traynor: I used to use RentaCoder, but I now use
ScriptLance. I've had some great programmers working for me through
As you can see, there are many different ways you
can use content to increase your traffic. The key to using this technique
effectively is to allow your content to be freely published with your
information and links included.
Your content could be picked up by
webmasters, ezine publishers or even print publishers and has the potential
to be viewed by hundreds of thousands of Internet users.
content is one of the absolute best ways to get your link on thousands
of websites. Use it to your advantage.
Copyright © Shelley Lowery 2004 -
About the Author:
|Shelley Lowery is the
author of Web Design
Mastery - An in-depth guide to professional web design. And, Ebook Starter - A complete
ebook design kit. Visit Web-Source.net to sign up for a free subscription to
Etips and receive a free copy of the acclaimed ebook, Killer Internet
Marketing Strategies. http://www.web-source.net|