If you're marketing your products or services on the Internet, keeping up with the latest Internet technology
is an important part of developing a successful Internet business.

Marketing and selling techniques, tips, feature articles, personal advice and  useful links to build your business and boost profits - on-line and offline.
*
Search site

  Workshops    Resources     Services     Archives
Shop
 
Home :: Contact us :: Privacy :: Site map :: News :: About us  



Archive Index
Search the archives
Internet marketing
General marketing
Selling
Advertising & PR
Management ideas
Self-improvement

Sign up now for ALL these goodies! Your address


(We won't give or sell your address to anyone.)

Today's hot tip
(we use this ourselves!)


Get Marketing Tipster on your desktop - or on your website.. Click here for an INSTANTand FREE download
 

Cashing In On Technology Trends

Make money with Ads by Google

By Shelley Lowery 2006

If you're marketing your products or services on the Internet, keeping up with the latest Internet technology is an important part of developing a successful Internet business. For this reason, this article will focus on some of the latest technology trends and how you can use them to market your products or services.

Blogs

If you've been on the Internet for any time at all, you have most-likely heard about blogs. A blog, which is short for web log, is a personal online journal that is open for public viewing.

The author of a blog, referred to as a blogger (web logger), usually makes entries to the blog on a very frequent basis. These entries usually contain commentary on specific issues, helpful tips and/or instructions with regard to the subject matter and recommended links to appropriate resources.

Blogs have the potential to create a wealth of repeat traffic to your web site, as if the subject is of interest to your target market, your readers will return each day to read your latest post. What's more, Search Engines love blogs, as they are loaded with content and updated frequently.

Visit Blogger to learn more and set up a free blog: http://www.blogger.com

Vlog

A vlog, which is short for video blog, is a personal online video journal that is open for public viewing and/or downloading. Vlogging can refer to either streaming video or downloadable videos within a web log.

To create a vlog, your first step will be to record a video and save the file on your computer. The following software programs will assist you in creating your video:

As there are many in-depth steps to creating a vlog, you may want visit a site, such as www.freevlog.org for a complete step by step tutorial.

Vlogs combine the power of text blogs with video and can be a very effective sales tool.

Podcasting

Podcasting is the distribution of audio files over the Internet, such as a radio broadcast. It is one of the hottest ideas to hit the Internet, as users can download the broadcast to their media player, such as an iPod or MP3 player, and listen at their leisure.

To create a Podcast, you will need to create an audio file and save it in MP3 format. You can then upload the file to your server, along with an RSS (Really Simple Syndication) file. Your listeners can then download your program using a special program that will enable them to retrieve your file automatically.

Once you have created your podcast, you can then register it at a podcast directory, such as www.podcast.net so that people can subscribe.

Although the most popular form of podcasts are audio files, you can also create a podcast that will transmit video, text, and image files to any capable media player.

Distributing your own podcast is a great way to market your products and/or services.

You can find a step by step guide to creating your own podcast here:
http://radio.about.com/od/podcastin1/a/aa030805a.htm

If you need assistance creating your podcast, Rick Beneteau, of Mentor Audio, will be happy to assist you: http://www.mentoraudio.com/podcast/

All of the above technology utilizes RSS, which stands for Really Simple Syndication. It is an XML format specifically designed to share content. You can learn more about this powerful technology here: http://www.web-source.net/syndicate.htm

All of the above marketing tools provide a great way for you to reach your protential customers. As with most marketing techniques, it is best to provide your readers with quality information that teaches or informs with regard to the subject and simply recommend products or services to assist them. These recommendations may be your own products or services or those of an affiliate program you are promoting. It's a win - win proposition no matter how you look at it. Your reader is provided with the information they desire, and you make a sale.

With all of the latest technology, it has never been any easier to reach your potential customers. Use this technology to your fullest advantage.

Copyright 2006 Shelley Lowery

About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design Mastery. http://www.webdesignmastery.com And, eBook Starter -- Give your ebooks the look and feel of a REAL book. http://www.ebookstarter.com Visit Web-Source.net to sign up for a complimentary subscription to eTips and receive a copy of Shelley's acclaimed ebook, "Killer Internet Marketing Strategies." http://www.web-source.net

How useful was this article? Please let us know..
Your details will not be passed on to any third party
Your name (first & last)
Your email address
How do you rate this article?
Liked it - useful
Not too bad
No good :-(
Any comments?
 

 

 


Printed Lanyards

*



*
* *
* Marketing Magic is owned by Traynor Kitching & Associates, ("TKA")
an Internet marketing consultancy based in York, England.
All material is © 1997- TKA and other authors
Send comments and questions to: help@tka.co.uk
* *