4 Cash-Generating Strategies For Your Website
By Trey Pennewell
Copyright © 2006
People always seem to be looking for new ways to make
money online. There is nothing wrong with being innovative and trying new
methods to make money online. The problem comes up when people, seeking new
methods, forget to pay attention to the proven methods of making money
What has worked in the past for successful webmasters is still
working today, and will likely continue to work into the foreseeable future.
There are 4 primary areas that a webmaster must focus on to be successful. These
four areas are important regardless of the type of website you run or the
product or service that you sell.
are critical. You can get a million visitors to your site, but that means
nothing if none of them make a purchase at your site. Conversions are calculated
as the percentage of people that make a purchase at your site, compared to the
number of total visitors.
The higher your conversion rate, the less
traffic that you need to your site. Many webmasters struggle with getting that
all-important traffic to their site. So instead of exclusively chasing traffic,
also work on increasing the amount of traffic that you can convert into sales.
There are a number of ways that you can do this with your online
Many webmasters understand that having a compelling sales
letter, or sales pitch, is crucial. If you do not have the best possible sales
letter, then you are losing potential customers. If you do not feel comfortable
writing your own sales letter, consider hiring a copywriter to do it for you.
You could also ask the copywriter to develop a few sales letters for your
business, and you can do a comparitive analysis to see which ones bring the best
conversion results for your business.
You can also improve your
conversion ratio by paying attention to the layout of your web pages. There are
a lot of different opinions on the best layouts for selling your products or
services. For me there are a couple of easy ways to determine web page
The first thing that I consider is what I like and dislike about
other websites. Is it hard to find the product on the page? Is the price hidden?
Is a description of the product easy to find? Is the ordering information easy
The other factor that I look at is what successful webmasters
before me have done with their layout. There is no need to reinvent the wheel
here. Instead of spending weeks trying to develop my own perfect layout, I will
start with a template similar to those that are known for making high
Linking For Traffic
Now that we have covered
conversions, we can talk about linking for traffic. While your conversions may
be very good, it will never be 100%. So what this means is that the more of that
precious traffic you get (at whatever conversion rate you are getting) will
result in more sales and more money. It is known that the more links you have to
your website, the more traffic that you will get. The links to your site are
critical in driving traffic.
First of all, people click those links. I
value a link from a high traffic website as much or more than a link from a high
PageRank site, because actual humans are likely to be clicking the link to my
website. I also place a very high value on having articles published in ezines
and newsletters, because it always results in a nice boost in my website's
traffic. The amount of traffic that comes as a result of having an article
published in an ezine or newsletter will of course vary depending on the number
of subscribers on the list.
A certain percentage of readers will always
click the links that I have in a webpage or an ezine. And, a certain percentage
of those who visit my website will convert to sales. Having my link appear in
some ezines or newsletters can literally translate to thousands or tens of
thousands of visitors to my website in a single day!
If you utilize
article distributions, you can often get your articles published on a variety of
websites and ezines. These articles will have your link in the author box, and
you will also have the opportunity to discuss your web site and the products or
services that you offer in your author box. This being said, the more effort you
put into writing a good article and author box, the more likely you are to get
some traffic as a result.
Building links for search engine
placement purposes is just as important as linking for traffic. The more
relevant back links that you have coming into your site, the higher your website
will rank in the major search engines for your keywords. Back links are one of
the best ways that you can get your online business to rank near the top of the
search engines for your niche.
Be sure to use an anchor text on those
links that is the same or similar to the keywords that you are targeting. Also,
try to get those back links from relevant sites as much as possible. By this, I
mean try to get those links from sites and webpages that have something in
common with your site. A link from a webpage about bird watching will have
little in common with your website about automobiles.
To illustrate the
importance of back links, look at Digg.com (http://www.google.com/search?q=link:http://digg.com).
They have a whopping 131,000 back links, which is why they are one of the most
popular social book marking sites on the Internet.
Link baiting is a great way to get those important back
links, both for traffic and for link popularity. But, what is link baiting? It
is when you have something so interesting / amusing / informative / useful that
people will want to link to you, without you asking them to do so. Having
something on your site that people will blog about, tell their friends about, or
to send emails to their contacts about, is what constitutes link baiting. Your
bait is so powerful that the fish will basically jump into the boat, without you
ever needing to ask!
What kind of things work as link bait? This will
depend a lot on the audience that you are trying to reach. In the SEO world,
good link bait is placing free webmaster tools on your site. This means that
people will bookmark the site; refer to it on forums, and possibly blog about
what they learned by using your free webmaster tools.
If you are able to
grow a reputation among your niche market as an expert, people will cite you and
your website because of the quality information that you offer. If you run a
humor site, people will forward the URL to their friends and tell them to check
out a certain page.
Link baiting is also why the social book marking is
exploding in popularity. If you have an article that gets onto the front page of
Digg.com via link baiting, you will have an explosion in traffic. The same can
be said for all of the major social bookmarking sites.
Link baiting is
all about offering something unique that people will want to tell their friends
about and that they will want to talk about. Spend some serious time thinking
about what you can offer to your customer base that will result in successful
link baiting for your website.
spend your time focusing on these 4 ways to make money with your online
business, you are sure to be well ahead of most of your competitors. Optimize
your site for conversions, build links for traffic, create links for popularity,
and dangle some link bait for others to share, and you will find your customer
base beginning to grow, and you will see your sales will start to
About the Author:
|Trey Pennewell and his
team specialize in the design and implementation of linking strategies to help
their online business clients improve their inbound link building efforts.
LinksAndTraffic.com, owned by Bill Platt, works with their clients to determine
what keyword phrases they should target to bring targeted prospects and search
traffic to their client's website. Then Trey and Bill work closely together to
bring the link building plan to fruition. Reach Bill at 405-780-7327, 9am-6pm,
Mon-Fri, or visit http://www.LinksAndTraffic.com|