Gage © 2006
Why is it some people are incredibly successful at
utilizing the power of the Internet in their marketing while others can't seem
to figure out the winning formula?
How often do entrepreneurs and
salespeople look for that next magic formula to build their business and
increasing revenues, never quite making any of it work? Many people make it much
more difficult to succeed than it need be while others know exactly what to do .
and they do it.
Ask anyone who has effectively integrated the use of the
Internet into their overall marketing strategy and they will tell you success in
building your business, both online and off, is about systems. Simple as that.
Developing and utilizing systems is nothing new. Yet, the great search
for the pot-of-gold at the end of the rainbow and getting-rich- quick continues.
The place you'll find more gold than virtually anywhere else is in doing
something many people just don't find appealing. It is in developing and
maintaining a solid database.
Unfortunately, many people
don't find database management "sexy" enough. So they continually buy into that next "secret
Fact is, with a well-groomed database you can increase your
revenues and decrease your marketing costs. You can build customer relations
and keep your name fresh in the minds of your market by keeping in touch. This
establishes excellent position within your market.
Most people would be
amazed at how simple it is to build an incredibly profitable database by
applying a few simple strategies. Remember, simple is not always easy. It will
take time, commitment and focus.
Bigger is not necessarily better when
it comes to your database. Depending on your industry and what you sell you
may be well served to focus on the few dozen or few hundred who want to buy
rather than thousands who couldn't care less about what you offer.
other hand, there will be situations where building a massive list is exactly
what you need to do. Especially if you have mass quantity products you are
selling at a very low price. Then you may want to go for the numbers.
Driving traffic to your site is an ongoing process as is building and
maintaining your database. If you are serious about using the Internet in your
marketing you need to lay the groundwork to optimize your
Develop a fully operational
Have a way to capture contact
information such as a sign up form
Give people a reason for
leaving their contact information such as an Ezine, free report or ebook, an
article of interest to your target market or anything that is of benefit to the
Develop a series of content
driven messages that address your customers' needs
Keep your name in front of
your market consistently without being annoying
Write and distribute articles
to various online resources pertinent to your market
Create a resource box
containing your web address
Do not make the articles a
hard sell. Rather, provide information that positions you as a resource before
you are a vendor
Develop a list of forums and
discussion groups you can participate in
Commit to the long-term
By focusing on developing a
solid database and providing incredible value to your market you can and will
achieve success in your business. Guaranteed!
|Kathleen Gage is one of
the top rated business owners for 2004 in Utah. Gage is an award winning keynote
speaker and author. Access her FREE eBook Street Smarts eMarketing Tips
Guaranteed to Jump Start Your Internet Presence to Put You Miles Ahead of the
Competition at http://www.streetsmartsmarketing.com/free-ebook.htm