White Copyright © 2006
Article Marketing has a whole range of
benefits that can transform the fate of a website from pauper to prince. First
and foremost, it is a great strategy to pull in "qualified" visitors - visitors
who are genuinely interested in the topic.
The whole idea is very logical. The
forums, blogs, ezines, websites and article directories, which in
turn may further be picked up by other websites. Thus by submitting the article
to some hundreds or even thousands of websites, the website establishes its
web presence. And from there on the
article does the rest.
When readers seeking information go through these
articles, they regard the link in the article's "resource box" as an important
link since they regard the article's author as an expert in the field. In other
words, the linked website
The "resource box" is a small area of
text at the end of an article, which gives some information about the
author, and usually a link to his / her website - see the end of this
article for an example.
If the content in the article is good, readers are more likely to
visit the website linked in the "resource box". Thus, the website
receives high quality, "qualified" leads, with the visitors more
sign up for a newsletter, buy a product or send a query simply because of
the way in which they found
The website experiences a growth in visitors, as the
articles are circulated and read. But, just as important, the website receives
many "inbound links".
These inbound links are regarded as
"votes of confidence" by the leading search engines such as Google,
Yahoo and MSN. Consequently, the web page of the site containing the
link start to move up the Search Engine Results Pages ("SERPs"). Since
more than 80% of Net users rely on
the search engines to find websites, this further increases traffic to
The increased web traffic through
SERPs and inbound links generated through the articles obviously attracts
highly qualified traffic. These visitors to the site are seriously looking
subject supported by the website. This also means that the visitors are
most likely to translate into business. Hence, the website enjoys better
prospects and optimized turnover over time.
Article Marketing offers a
website a more influential advertising strategy than regular advertising.
The 'expert' status endears potential customers to the website before they
even visit it. This results in a positive when when they arrive on the
site. Hence, a good website enjoys every chance of an increased conversion
rate - sales, newsletter sign-ups etc. Studies suggest that Article Marketing
is 7-10 times more effective a marketing
most other forms of promotion.
Article Marketing builds
indispensable link popularity for the website as the circulated articles
create more and more links to the website from other sites. An important
link popularity bestows higher rankings to the website. Link popularity
establishes net presence of a website in the true sense of the word as
it also accumulates
About the Author:
|Jonathan White has been
involved in article and other online marketing for over 4 years. He owns
SimplySearch4It - Articles Marketing Directory & SimplySearch4it UK -
Articles Directory http://articles.simplysearch4it.com|