The Amazing Formula That Sells Products Like Crazy
By Marlon Sanders ©
You think you have problems?
I remember when I had to buy
deodorant with all pennies. And lived on minute 30 second State Fair corn dogs
and 50 cent burritos.
But that was then.
Today, I wake up whenever
I felt like it.
I did the same thing yesterday and the day before. I
don't have an alarm clock anymore.
Back then, my car smoked when I picked
up my hot date. And the guys in valet parking laughed. She was a real model and
dressed quite lavishly. It was our one and only date.
Today, my status
symbol is I don't wear a watch and don't need a cell phone. Those are my
See, a fancy car doesn't mean much to me. Nor a
What matters to me is respect. Helping people. And most
of all, freedom.
If you don't have freedom, then what good anything else
Back then, my writing teacher in school made fun of my
Later, I wrote letters that made more than she earned in a month
-- and even all year.
On warm days, you'll usually find me sittin'
outside drinking tea and reading or writing. Only because that's what I like to
What made the difference?
It's not brains. I have average
It's not luck. I've had more than my fair share of
It's not contacts. I'm a lousy networker.
only thing I can attribute the freedom I have to is what I call "The Amazing
It all began in 1978 when I read an ad in a magazine for a book
by Ben Suarez that would show me how to escape the "rat race," otherwise known
as a job.
That ugly blue manual with press-on type for the title changed
my life. Some days I wonder what would have happened if I hadn't bought that
book? What if I saved the small cost of the book? Where would I be
It took me years later to stumble across what became famous around
the world as "The Amazing Formula." There's almost no one in this business who
hasn't heard of it.
One in every 102 people in the world who surf the web
in English have been to one of my web sites.
What is the "Amazing
Formula" and how can it help you?
That's more than I can tell you in this
article. But I can tell you a few ways you can use it to turn your life around
if you're in a hole like I was back then.
Every day almost there's a new
product that comes out on how to market on the Internet. And a lot of those
products are good.
The problem is, you've got 21 ways to build a web
site, 33 steps to sales letters, 15 Google Adsense tricks, 8 methods of viral
marketing, 33 steps to Google PPC profits.
But you don't know where to
START. So you just keep studying and studying till you can't study any
I know. I've been there.
The best thing you can do for YOU
today is to get started with the basics.
The hardest web site you'll ever
put up is your FIRST one. The hardest letter you'll ever write is your first
one. The hardest product you'll every create is your first one. And the hardest
email you'll ever write is your first one.
Here is the BIG picture for
you to keep in mind:
1. Get your own product to sell
version of "Amazing Formula" was HORRIBLY ugly. I wish you could SEE it. Then
you might believe me.
It had a giant black margin that sucked all the ink
out of people's ink jet printers.
It had typos all over the place I
didn't fix for 3 years. But I got it going. That's the most important
I think it only took me a day or two to write the original version.
After it started selling, I expanded and improved on it.
I teach my
students to start with audio products. Actually, I've been teaching that for
over 5 or 6 years now. I have products that took 3 hours to create that have
brought in 20 G's or so. Not bad for 3 hours work. Beats a job.
2. Put a
sales letter on a web page
You don't need a fancy page to start with.
Later, if it sells, you can hire a designer.
To start, do something
simple. Basic. The original "Amazing Formula" page was really ugly. It had this
terrible gray background. But for many years it was one of the most copied
designs on the Internet.
Mostly because it was simple.
this: The thing that gets people to buy is your sales letter. Not your graphic
And the most important part of the sales letter is your
3. Mail something to people once a week
You need an
"opt-in" on your web site so that you can email people an article or an offer
once a week.
You gotta keep your name in front of people.
are great. Terry Dean was the old master of those. I read his old articles and
STILL think they're great.
Email isn't as easy as it used to be with the
filters and all. But it's STILL the single most effective way to promote
yourself without spending anything much.
4. Get and publish
You need to get results from your customers and PUBLISH those
results. People buy based on social proof. No doubt about it.
By the way,
if you've had RESULTS with "The Amazing Formula" and would be willing to share
those with others, just go
Tell us your story. I'd
love to hear it.
5. Do what's right for your customers
I know that
sounds terribly trite. But you know what? It's true. I don't endorse junk or the
"hot product of the week" to my list.
Because a lot of it is
junk. I just won't endorse trash to my list. Won't do it.
You know. It
may be pollyanna but I believe that caring about people still works in the long
term. Maybe not the short term. But the long term.
There's lots of
promises and things others will say I don't. There's pressure sometimes because
of what people will say to make a buck.
But if it ain't right, it ain't
Take care of your customers. And I have to believe that in the
end, they'll take care of you.
6. Publish articles to get
One of the best ways to get traffic is to take those articles you
write for your customers and post them on article directories where they get
posted on dozens or hundreds of web sites.
You get natural traffic, name
recognition and a search engine boost from the inbound links. Plus, you can wrap
'em up and publish a bunch of articles in a viral ebook.
I taught that
whole system in "Amazing Formula." And quite a few very successful businesses
have been built off of it.
About the Author:
|Marlon Sanders is the
author of "The Amazing Formula That Sells Products Like Crazy." If you'd like to
get on his mailing list and receive tips, articles and information about online
marketing, visit: http://www.amazingformula.com