It all began in 1978 when I read an ad in a magazine for a book by Ben Suarez that would show me how
to escape the "rat race", otherwise known as a job.

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The Amazing Formula That Sells Products Like Crazy

Make money with Ads by Google

By Marlon Sanders 2006

You think you have problems?

I remember when I had to buy deodorant with all pennies. And lived on minute 30 second State Fair corn dogs and 50 cent burritos.

But that was then.

Today, I wake up whenever I felt like it.

I did the same thing yesterday and the day before. I don't have an alarm clock anymore.

Back then, my car smoked when I picked up my hot date. And the guys in valet parking laughed. She was a real model and dressed quite lavishly. It was our one and only date.

Today, my status symbol is I don't wear a watch and don't need a cell phone. Those are my "freedom symbols."

See, a fancy car doesn't mean much to me. Nor a million dollars.

What matters to me is respect. Helping people. And most of all, freedom.

If you don't have freedom, then what good anything else you have?

Back then, my writing teacher in school made fun of my writing.

Later, I wrote letters that made more than she earned in a month -- and even all year.

On warm days, you'll usually find me sittin' outside drinking tea and reading or writing. Only because that's what I like to do.

What made the difference?

It's not brains. I have average intelligence.

It's not luck. I've had more than my fair share of difficult times.

It's not contacts. I'm a lousy networker.

No, the only thing I can attribute the freedom I have to is what I call "The Amazing Formula."

It all began in 1978 when I read an ad in a magazine for a book by Ben Suarez that would show me how to escape the "rat race," otherwise known as a job.

That ugly blue manual with press-on type for the title changed my life. Some days I wonder what would have happened if I hadn't bought that book? What if I saved the small cost of the book? Where would I be today?

It took me years later to stumble across what became famous around the world as "The Amazing Formula." There's almost no one in this business who hasn't heard of it.

One in every 102 people in the world who surf the web in English have been to one of my web sites.

What is the "Amazing Formula" and how can it help you?

That's more than I can tell you in this article. But I can tell you a few ways you can use it to turn your life around if you're in a hole like I was back then.

Every day almost there's a new product that comes out on how to market on the Internet. And a lot of those products are good.

The problem is, you've got 21 ways to build a web site, 33 steps to sales letters, 15 Google Adsense tricks, 8 methods of viral marketing, 33 steps to Google PPC profits.

But you don't know where to START. So you just keep studying and studying till you can't study any more.

I know. I've been there.

The best thing you can do for YOU today is to get started with the basics.

The hardest web site you'll ever put up is your FIRST one. The hardest letter you'll ever write is your first one. The hardest product you'll every create is your first one. And the hardest email you'll ever write is your first one.

Here is the BIG picture for you to keep in mind:

1. Get your own product to sell

My first version of "Amazing Formula" was HORRIBLY ugly. I wish you could SEE it. Then you might believe me.

It had a giant black margin that sucked all the ink out of people's ink jet printers.

It had typos all over the place I didn't fix for 3 years. But I got it going. That's the most important part.

I think it only took me a day or two to write the original version. After it started selling, I expanded and improved on it.

I teach my students to start with audio products. Actually, I've been teaching that for over 5 or 6 years now. I have products that took 3 hours to create that have brought in 20 G's or so. Not bad for 3 hours work. Beats a job.

2. Put a sales letter on a web page

You don't need a fancy page to start with. Later, if it sells, you can hire a designer.

To start, do something simple. Basic. The original "Amazing Formula" page was really ugly. It had this terrible gray background. But for many years it was one of the most copied designs on the Internet.

Mostly because it was simple.

Remember this: The thing that gets people to buy is your sales letter. Not your graphic design.

And the most important part of the sales letter is your headline.

3. Mail something to people once a week

You need an "opt-in" on your web site so that you can email people an article or an offer once a week.

You gotta keep your name in front of people.

Articles are great. Terry Dean was the old master of those. I read his old articles and STILL think they're great.

Email isn't as easy as it used to be with the filters and all. But it's STILL the single most effective way to promote yourself without spending anything much.

4. Get and publish results

You need to get results from your customers and PUBLISH those results. People buy based on social proof. No doubt about it.

By the way, if you've had RESULTS with "The Amazing Formula" and would be willing to share those with others, just go to:

Tell us your story. I'd love to hear it.

5. Do what's right for your customers

I know that sounds terribly trite. But you know what? It's true. I don't endorse junk or the "hot product of the week" to my list.


Because a lot of it is junk. I just won't endorse trash to my list. Won't do it.

You know. It may be pollyanna but I believe that caring about people still works in the long term. Maybe not the short term. But the long term.

There's lots of promises and things others will say I don't. There's pressure sometimes because of what people will say to make a buck.

But if it ain't right, it ain't right.

Take care of your customers. And I have to believe that in the end, they'll take care of you.

6. Publish articles to get traffic

One of the best ways to get traffic is to take those articles you write for your customers and post them on article directories where they get posted on dozens or hundreds of web sites.

You get natural traffic, name recognition and a search engine boost from the inbound links. Plus, you can wrap 'em up and publish a bunch of articles in a viral ebook.

I taught that whole system in "Amazing Formula." And quite a few very successful businesses have been built off of it.

About the Author:
Marlon Sanders is the author of "The Amazing Formula That Sells Products Like Crazy." If you'd like to get on his mailing list and receive tips, articles and information about online marketing, visit:

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