7 Viral Marketing Techniques
By Jo Han
Wikipedia defines viral marketing as a technique that uses
pre-existing social networks to produce exponential increases in awareness
through self-replicating viral processes. Basically it is marketing that appears
to work much the same as a cold virus, spreading from person to person
The best part is that you can take advantage of this
marketing technique without expensive software or technological expertise. Here
are 7 techniques that will start a viral storm of traffic to your site, if you
use them properly.
1. Give away information to your customers and include
back links to your site. You can post these books or special reports on ebook
directories, give away sites and use JV partners to give to their list.
Encourage people to pass the information along to their friends who have an
interest in the topic. If your information is accurate and helpful you'll find
many people be passing the book to friends.
2. You can use a
Tell-A-Friend script on your site. Essentially you give your customer and
visitors a way to easily share your website. Depending upon your market you may
find that offering an incentive to tell a friend or two will encourage more
traffic. Incentives can be free information that is delivered directly after the
tell-a-friend script has been executed. Assure your readers that you do not
collect email addresses when they enter their friend's address. They are not
opting their friend into your ezine.
3. Do you get funny video
friends and family? This is viral marketing. Although the clip may not be
selling anything the concept of passing from person to person is viral. Now,
putting your imagination to work, can you create an idea around your niche that
would be interesting? Something that would be passed from person to person? All
you need is a digital camera. Videos without the professional 'feel' lend
themselves to authenticity. You only have to look at the popularity of reality
TV to realize how much people like 'peeking' in on the lives of
4. Are you trying to get your information out to your public
quickly? You can generate an Internet Press Release to draw in your readers.
This is a method that can have far reaching effects when done with creativity
and panache. Bring your readers to your page and send them out with a video or
ebook to share with their friends.
5. Undercover marketing, done well,
can be fun and intriguing. You create a mystery surrounding your niche. There
are questions, mystique, a potential for danger and people keep coming back for
more. It becomes fun and interesting. Your readers keep coming back for more and
sending their friends to figure out the mystery. Yanik Silver has been doing
this for sometime with his Underground Marketing Seminar. He doesn't release the
name of several of the speakers, the attendees are undercover agents and the
information is highly confidential. The whole event is cloaked in
6. Social network sites are here to stay. They often evolve
around a particular topic. MySpace, the most popular network site, is a general
forum where people discuss anything from monkeys to marriage. The information on
these sites is searchable. You can easily develop a list of people interested in
your topic or niche and release funny exciting information that they are
encouraged to pass along to their friends.
7. Buzz marketing is creating
a 'buzz' about a particular subject, video, website or writing. In 2001 Morgan
Westerman discovered a poem in the public domain that he published to the
Internet. It was a feel good poem that people started passing from friend to
friend. Then the Twin Towers collapsed and people in the U.S. started searching
for answers and encouragement. An Interview With God blossomed into a mega-hit.
As he realized how much more traffic his site was receiving Mr. Westerman
redesigned, added music and graphics. Later he sold screen savers, cards and
inspirational books. This was a matter of pure chance. Mr. Westerman did not
anticipate 9/11 but he was able to rethink his use of that public domain poem
and has created an industry unique unto itself.
These were seven of the
low technology techniques you can use to start a viral storm of traffic. They
are easy to learn and to develop. Use them to your advantage!
|Jo Han Mok is a #1
bestselling author and frequent featured speaker at Internet Marketing bootcamps
and conferences. Visit his website for a simple step-by-step plan to profit
online in 21 days or less! http://www.SuperFastProfit.com