Marketing to a mass market can be expensive. This article will provide three tips you can use to start marketing to a niche.
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3 Tips For Dominating A Niche Market
Marketing to a mass market can be expensive. You often cannot target your perfect prospective customer properly because the market is too broad with wildly-different needs and desires.
For example, if you make a living selling life insurance, selling your product to a group of people interested in "insurance" would be ineffective. Some need car insurance. Others need homeowner's insurance. Still others need health insurance.
To sell your product more effectively,
you need to focus on a market within a market. You need to focus on
niche marketing. This article will provide three tips you can use to
start marketing to a niche.
Using the example above, your segment or "niche market" would be those people who specifically want to buy life insurance.
However, you can continue to dig deeper by separating the segments of people who want to buy a whole life insurance policy and those who want to buy a term insurance policy.
Each of these niche markets have
different needs. Speaking to those respective needs is far more effective
than speaking to the needs of a broad market.
For example, those people who have
suffered the experience of having a spouse cheat on them share their
experiences with each other on several online forums devoted to the
subject. If you are selling a product or service targeted to that niche
market, you can easily reach them there.
As mentioned above, every niche
market has unique needs and desires. It is easier to speak to those
unique needs and desires if you focus on a small segment of a market.
Each gender has different
needs that you can speak to if you segment the market. Further, each
gender often responds differently to various selling techniques. Segmenting
a market into small niches gives you the opportunity of speaking to each
niches' unique needs.
Then, you need to find ways of reaching out to that niche market of people to expose them to your product or service.
Lastly, you need to create a selling
process that speaks to your niche market's unique needs and desires.
If you follow those tips, you may be surprised at how easily you are
able to convert your prospects into customers.